How Netflix Turned Its Back on Meghan Markle’s As Ever in Just 7 Months

Meghan Markle’s “As Ever” Brand and Netflix Partnership

Meghan Markle’s brand As Ever was once introduced with a lot of excitement. Jams, teas, pancake mixes, and even her famous “flower sprinkles” were supposed to be backed by Netflix, giving the products instant credibility and global reach. But just 7 months later, the partnership seems to be losing steam — and fast.

No Netflix support – Despite the hype, none of Meghan’s products are listed on Netflix’s website. And with Netflix opening physical stores soon, many doubt her items will even make it onto shelves.

A downgraded deal – Back in 2020, Meghan and Harry had a $100 million deal with Netflix. Now, experts say their new arrangement is much weaker — a “first look” deal, meaning Netflix can pick and choose projects instead of committing to them. That’s a big step down from the power couple contract they once had. NEWS STORY

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