Digital marketing freelancer
- The misconception many people have about freelance digital marketing (and freelance business in general) is that freelance marketing is a stress-free job. As you can see, the digital life of a freelancer is not only about working on marketing campaigns. Yes, freelance digital marketing can be a great career, but it's not an easy path and you're bound to run into problems along the way. It takes time to build your business, lay a solid foundation, and start a career as a freelance marketer.
- Don't worry, you don't have to be an all-round marketer to be successful in your freelance career. However, once you have established yourself and your clients have started referring you to other companies, having your own freelance marketing website is sure to come in handy. Clients will want to be sure that you are an expert in your freelance digital marketing business, especially if they encourage you to be proficient in a particular area of marketing. Potential clients are looking for experts, which means that identifying where you can effectively position yourself as an expert will lead to a more rewarding freelance career.
- If you are an SEO expert, you will be working with experienced web developers. For example, if you want to become a freelance SEO specialist, there are courses that will teach you the basics of SEO so you can start selling your services. You can become a marketing expert by learning all kinds of skills or by choosing some specialization.
- Obviously your skills will affect the services you can offer. If you are good at most of the positions above, you may be asked to work on more technical projects that require knowledge of multiple marketing verticals. In other words, in order to earn higher wages from your years in the digital marketing industry, you need to have experience in as many digital marketing disciplines as possible, not just one area.
- For example, if you are good at SEO and have become an SEO expert over the years, the maximum salary you can earn is $68K compared to the average $90K that a digital marketer earns. This is a factor that most professionals ignore, but if done right, it can make a huge difference in the salary you can earn while working for a company or as a freelancer. There are many different ways to get paid as a freelancer, but in the end it's you (and the market) who sets your rate, not any company. As a freelancer, you can earn based on your skills and the number of client projects you work on.
- Another benefit of freelancing is the ability to choose projects and clients to work with. The best part of freelancing is that you can work for any company or any client from the comfort of your home. In addition, you can combine freelancing with another business or even a part-time job. When choosing freelance work in digital marketing, you also choose how much you want to work and when you want to work, and the best thing about being a freelancer is that you get to control your workload.
- To keep growing your business, you need processes that you can outsource to freelancers. As a freelancer, you should always strive to keep your funnel full of leads and customers. In addition to actually doing your marketing duties as a freelancer, you will also need to acquire clients, prepare scope proposals, manage your finances, and grow your personal brand. How you present and market your services as a freelancer will be key to growing your business and attracting new clients.
- No matter what specialty you choose, self-marketing your services is a skill every freelancer should master. Your job as a freelancer is to find the right affiliate platforms to make that happen, and then act like a successful affiliate manager to ensure that the people who decide to promote your product actually do it in the best possible way. The best way to pitch a new freelance business is to start with your current network.
- As a freelancer, you also have the opportunity to work with many international companies. If you end up wanting to forgo the freelance lifestyle and work full-time at a digital marketing agency, you're more likely to hire you if they've worked with you as a freelancer before. A digital marketing business can grow into a thriving business even if you start on your own and can easily outperform freelancers' total earnings. Freelance digital marketers who specialize in key marketing platforms such as Facebook Business and Google Adwords can earn very competitive rates and hire multiple clients at the same time, depending on their availability and project workload.
- In Australia, digital marketers make an average of AU$79,260, freelancers can expect the same if they get down to business. Digital marketing executives have so many facets that make up the daily necessities of their job that to bridge the gap between need and availability, experienced freelancers hone in on what they're good at and get paid for it. However, if you are in a less saturated market, it can often be more expensive to pay freelancers to write content because there is a small market for them to do so on the topics provided.
- According to research, skills that can positively impact pay are social media marketing, SEM, and email marketing. There are also many digital marketing courses and certifications you can take, such as the Google Analytics Certification and the Hubspot Content Marketing Certification. As a freelancer, expanding your knowledge base is critical to keeping up with the competition. In addition to hard and soft marketing skills, you also need to have the necessary business skills. Suffice to say, you can earn zero to six figures a year, especially if you combine your freelance work with other sources of income.
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