Meghan Markle’s Netflix Partnership and Her Growing Brand
Meghan Markle’s collaboration with Netflix is far from over—it’s just evolving. While their original $100 million deal has been scaled back, Netflix is still investing in Meghan and Prince Harry’s projects. The streaming giant, led by CEO Ted Sarandos (a known supporter of Meghan), is betting on her brand for the long term, especially as her popularity in the U.S. remains strong.
What’s Changing?
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A New Deal:
- The Sussexes have signed a new multi-year "first-look" deal with Netflix. This means Netflix gets the first chance to pick up their projects, but the deal is less lavish than before.
- The focus is now on quality over quantity, with Netflix carefully evaluating each project before greenlighting it.
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Upcoming Projects:
- Season 2 of With Love, Meghan is already streaming.
- A holiday special, With Love, Meghan: Holiday Celebration, is set for December.
- A Ugandan documentary, Masaka Kids: A Rhythm Within, is in the works.
- A romantic adaptation of Meet Me at the Lake by Carley Fortune is also planned.
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Meghan’s Lifestyle Brand, As Ever:
- Netflix reportedly owns a stake in Meghan’s lifestyle brand, As Ever. This makes her personal projects a key part of their partnership, blending her public and private ventures.
Why the Shift?
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Budget Cuts:
- Netflix is tightening its purse strings, which means fewer projects and more scrutiny before approving new ones.
- This could put pressure on Archewell Productions, the Sussexes’ production company, which reportedly costs around $3 million a year to run. Source
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