Okay, a few things that need to be said before I get into the business. First, it is important for me to try to do what I preach as best I can. Not always and as a result I sometimes feel unhappy about myself. With that in mind, I am a person who believes in free speech. I don't like hidden agendas. I also believe in human beauty and try to give people the benefit of the doubt. Also, I believe that in order to believe in people, risk must be present for mutual respect and opportunity to grow. With that in mind I will take risks and hope no one is abusive, but I respect my goal and try not to undermine it.
Goal: I want to establish the word and make it acceptable in the Oxford English dictionary. There are a few conditions that need to be met in order to successfully enter the name of the OED, which you can check for yourself, but I think I have my plan and my voice all set. What I hope is that what I will share will not be taken by someone else, thus replacing the dream that I have had for a long time. I will tell you my opinion and hope you enjoy it, but it is still my idea to follow it and turn it into reality.
One of the principles of OED is that a word with the same meaning does not exist. In other words, there must be a need for a name. That's hard, but I think I have it. The English language does not have a word that means “Someone or something less popular. The person or thing that is most hated. ” This is actually the opposite of “favorite”. We can convey the whole concept, but we do not have a single word that combines “the most hated” with the “favorite” has the “most preferred or most popular”. The word I think can solve this language gap is “malrite”.
This amazes me, as languages tend to form words to express themselves. To me it seems that in the history of English-speaking countries there has been enough violence and neglect of the area, jealousy and cruelty in order to create the name. But, I began to doubt the need for such a name, until I began looking at online marketing strategies.
Aside from just talking my mind over online marketing strategies, I was not sure how the public felt about the issue and I was not sure if the industry itself was paying attention. Then I came across an article entitled “The Most Hated Marketing Strategies”. Oops, if there was a reason to re-charge my "malrite" job, I got it. This is an article about research that examines the negative aspects of online advertising. However, the whole thing played out badly as it did not have the proper word to describe the disgust, contempt and hatred felt by the study volunteers. This article showed me that the truth is that in life we all have our likes and dislikes, and we need to be able to say that.
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