Italy and fashion have always been synonymous. When we think of style, fashion houses like Prada, Versace, Valentino and Gucci pop up in our minds. The sense of style seems to be intrinsic to every Italian citizen.
The origins of Italian fashion can be traced back to fourteenth century Florence.
For rich families of that time in Florence, looks and style were related to status. Wealthy Florentines were fashion obsessive, they used to spend a large percentage of their income on clothes.
Italy's fashion industry didn't blossom worldwide until the postwar years of the twentieth century. Entrepreneur Giovanni Battista Giorgini is believed to have helped in the growth of the industry. He collected creations from the country's top tailors such as Pucci, Capucci and the Fontana sisters.
The first fashion event was held in the majestic Sala Bianca at Palazzo Pitti in Florence. Since the creations were less expensive than their Parisian competitive brands, they were soon started being sold in shops across the United States.
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Hollywood & Italian Fashion
Hollywood movies resulted in bringing the Italian style onto the international platform.
The film industry was lured to Rome because of its scenic beauty and lower production expense. Soon Rome, especially Cinecittà studios became shooting grounds for hit Hollywood movies.
The paparazzi snapped the celebs after shoots, and actresses like Audrey Hepburn was photographed shopping at Ferragamo in Florence, Taylor Swift was photographed shopping in her favourite boutiques. Many celebrities were captured on camera whilst vacationing in picturesque locations. These photographs were widely circulated across the globe and presented the glamorous side of Italy.
Over the years, Italian fashion design has gained international recognition, thanks to Hollywood films and actors.
Today one can effortlessly discover the best of Italian fashion online and flaunt stylish dresses!
Known for Craftsmanship
Italian craftsmanship has a long and illustrious history. Italy is known for its unparalleled creativity and innovation. Italian fashion is distinguished by great attention to quality and detail blended with creativity. Fashion designers are never contented, they are always looking for ways to improve the designs and quality.
Italians are ever ready to make a good impression and they always dress to impress. Men in Milan are immaculately dressed in customised, silk-lined suits, perfectly accessorised with leather belts and shoes. The elegant look is completed with silk pocket squares and ties. Women look gorgeous in flattering outfits, stilettos, luxury handbags and stylish shades.
Even men's and women's loungewear, tailored in Italy are not just comfy but also ooze stylish appeal.
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Family Run Fashion Houses
The rise of the Italian fashion industry can be credited to the fashion houses, which are run by the same family, and passed down from one generation to the other. Family-run business practice has resulted in the exponential growth of the industry.
The history of Italian fashion is all about the top iconic family run fashion houses. They have worked hard and meticulously to bring the Italian style to the top rung.
Italian designers believe in the highest values. They consider the occasions on which the piece will be worn and then they design it meticulously. The final design is created to make the wearer feel special, confident and their nicest.
Italian fashion has certain glitz to it; when an Italian citizen enters into a room, they are immediately recognised for their impeccable style. Italians have a reputation for being more vibrant, energetic and upbeat.
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