More than 1 billion users are using WhatsApp nowadays. It is crucial for businesses to connect to their customers from wherever they are. So, WhatsApp marketing has become the trendiest concept.
The advent of smartphones and the internet has revolutionised communication among us. At first, we communicated via phone calls, then shifted to SMS. And now, we have all moved to WhatsApp. What is WhatsApp It is a popular messenger app that provides an instant messaging facility.
People are moving away from calls to text messages. Reasons are
Calls are more convenient than texts. They can check the messages at their own time. Texts are less disruptive than phone calls. Privacy: Texting is a private communication channel. Texting is more convenient than calls, where the atmosphere is noisy. Multitasking is less stressful because it does not require immediate attention; we can respond at our convenience.
When it comes to texting, WhatsApp is quite popular around the world. Today, active WhatsApp users number more than 1 billion, which means it reaches every corner of the world.
What makes WhatsApp popular among millennials?
It is free to send and receive messages. We can send multiple images, files, documents, locations and contacts. We can easily see the person to whom our message was sent and also whether it was seen or not. Set your profile picture and update your bio with ease. Discover who we communicate with, who is online, and when we were most active.
In SMS, sending messages costs us money. We can’t send images, documents, or files through SMS. Also, it does not show whether the person to whom we message has seen the text. We cannot update bios and profile photos. For these reasons, SMS has lost its popularity.
Why is SMS marketing not effective nowadays?
When SMS was a common mode of communication among users, businesses used this platform to send their offers and discounts on their products and services to their customers. Now, people consider this a spammer, and do not open the messages unless they are more relevant.
For start-ups and small businesses, SMS marketing is a waste of their precious time, money, and energy because almost no one bothers to open a message to read it; they just swipe away and delete it. Also, it has a character limit and is not equipped to send visuals. In this era, millennials prefer visuals to text. Customers do not prefer to solve their queries by SMS.
WhatsApp Business Marketing
WhatsApp is a mobile app that enables us to send messages to anyone in the world for free. Messages, images, and documents were sent for free. It offers us many ways (images, audio, videos, documents, files, etc.) to communicate with consumers.
Marketing via WhatsApp vs. SMS
WhatsApp has end-to-end encryption, which makes it very secure. It costs us to send SMS. On the other hand, WhatsApp is free. We create groups on WhatsApp to send product updates, but on SMS it is not possible. In SMS, it has a text limit and can’t have the functionality to send images, videos, documents, etc. Open Rate in SMS-98%, whereas in WhatsApp-99%.
People nowadays mostly ignore SMS messages but almost never ignore WhatsApp messages.For businesses, it is important to find a platform that has a high customer base and a better ROI. Businesses can easily save up to 50% on marketing costs by using WhatsApp and see their ROI increase by 50%.
However, managing to have a handy list of customer contacts is no more difficult. Separating out contacts using WhatsApp is quite hard. You check manually and send messages to each one one by one, but it costs you time and energy.
Here is the one app, Export Contacts For WhatsApp, that quickly filters out contacts that are using WhatsApp into a single file. Also, we can chat with our customers without saving their numbers and send bulk messages to contacts. The application works on mobiles as well as Windows desktops. Unlimited contacts can be exported at a time.
It is easy to use this app.
Launch the application
Click on Export Contacts
. A pop-up window will appear asking you to enter the file name
. Enter a file name that meets your needs and click Exporto.
The message "Successful" and the location of the exported file will be displayed (the exported file is directly stored in the mobile for use).
For texting, Whatsapp has become more popular. It is a very flexible tool and has features to create groups, send images, videos, documents, and locations. These reasons make WhatsApp marketing more effective than SMS marketing.
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