Denver, April 20, 2022 (GLOBE NEWSWIRE) - Imagine Communications today announced the addition of the SureFire ™ video ad server to its monetization solutions, addressing ten years of cost, production, and advertising quality in digital video streaming. The game-changing product will be shown for the first time at the 2022 NAB Show (24-27 April, Las Vegas Convention Center, booth C2122).
SureFire provides the linear control and product protection required to directly sell inventory on OTT communication platforms, allowing media companies to sell and execute campaigns to all of their audiences. It also empowers media companies to reduce total costs by removing silos, while increasing margins and saving revenue for more ads through direct sales - removing links that take a percentage of revenue.
The result is more revenue, higher eCPM prices and complementary levels improved, as well as better advertiser and viewer information.
"Digital video marketing is growing rapidly, by up to 50% according to some sources," said Brad Herman, vice president of product, product, at Imagine Communications. "But we don't think making money works or is as safe as it was on line TV."
While the delivery of multiplatform content is growing rapidly everywhere, rapid digital deployment has led many media companies to adopt a variety of OTT ad management systems and a traditional, expensive, inefficient and often leading to bad experience for both viewers and advertisers. SureFire, combined with Imagine's integrated monetization solution, integrates cross-platform functionality, enabling media companies to increase revenue opportunities, reduce total cost of ownership (TCO), and provide a consistent, quality OTT streaming experience with VOD.
Viewers and advertisers crave quality content, which is like a line across all video and device forums; however, product rules, such as frequency or competitive segregation, are generally not enforced on OTT platforms. SureFire validates standard advertising rules, broadcast across OTT and the traditional line, providing a compact ad experience for viewers wherever they use the content.
SureFire works as a cloud service hosted on Amazon Web Services (AWS), so it has the flexibility and scale to meet the needs of any media company. The automated rating enables SureFire to support millions of ad requests per second, with response times of less than 100ms and even under heavy load. Uses VAST-level advertising and VMAP protocol to communicate flexible ad installation instructions through AWS Elemental MediaTailor.
Using open APIs, SureFire is pre-integrated with Imagine's Landmark ™ Sales platform, providing media companies with a smooth way to monetize OTT and linear TV. SureFire is also fully integrated with the recently announced Imagine Aviator ™ cloud-native, integrated domain and monetization platform, which provides quality streaming advertising revenue streams for OTT and FAST channels created by Aviator.
"All advertising predictions suggest that the revenue from television is relatively low," Herman added. “In order to thrive, media companies need to find a way to capture high-quality television line prices and use them in their digital marketing - keeping product prices and engaging audiences across all platforms. SureFire is designed to deliver against these requirements. ”
SureFire's first customer shipping is expected in the summer of 2022.
During the 2022 NAB exhibition, Brad Herman will host the “Importance of Creating a Comprehensive Advertising Experience of Connected TV” (Sunday, April 24, 1: 00-1: 30 p.m. PT, Capitalize Inspiration Zone), a panel discussion on the challenges of making adjustable OTT money and best practices to support premium advertising.
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