Leah Wilson’s small organization was less than a year old when she realized she was making a difference. It was the beginning of 2020, just before the Covid shutdowns, and hundreds of protesters had gathered to demonstrate outside the State House in Trenton, N.J. They held signs with slogans like “my child, my choice” and “hands off our kids,” urging politicians to vote against a bill that would end religious exemptions for school-mandated vaccines.
Ms. Wilson, 38, wasn’t there. She was almost 700 miles away in her home state of Indiana. But more than 80,000 people had used her online platform to send messages directly to legislators. The measure ultimately fell short of passage by a single vote.
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