If you’ve got a business, you probably know that autoresponders can automate a lot of what you do for follow up. However, this isn’t necessarily true in every situation. In that case, if you can, having actual people follow up for you can benefit your business greatly.
When a person joins your list and takes whatever initial offering you give, they may need more than an email thanking them for their purchase or a welcome to the list message. In some cases, the follow-up needs to be done by a live person one on one, over the phone. Let’s face it; have you EVER seen an FAQ section that answered every question you had? No. It doesn’t exist.
So with a live person on the phone, the customer can ask anything and get an answer right now. That is the type of world we live in, and the Internet has cultivated a “right now” attitude. We want things better, we want things faster, and we want them right now. So acquiesce and give it to them right now. Hit the phones and take some calls.
The thing is, we’ve begun to ignore the phone as a communications technique, what with the easy availability and convenience of email. However, it can be very powerful indeed. Imagine being a new subscriber and getting a call from the person you’ve just subscribed with. Wouldn’t you be impressed? Oftentimes, too, subscribers like the immediacy of phone calls versus the “wait-and-see” climate an email communications technique can set up.
If you can’t necessarily do live phone calls, why not try the option of live chat instead? It combines the immediacy of the phone call with the convenience of email, and it’s a little more streamlined than a phone call, too, so that it’s more efficient. Even so, it’s still beneficial to you as a business owner because you’re providing immediacy to your customers — and they benefit, too.
By offering the live customer service in these ways, you are saying to your customers “I care, and I want you to be 100% satisfied, so talk to us”. That is an absolute sizzling technique in the online business world, folks. It also shows that you are confident enough in your product that you are willing to speak to them about it any time. See the power here? You should.
So after that customer joins your list, have someone waiting to give them a call within five or ten minutes. Don’t announce it to them; just call them and do the “welcome to XYZ Company and how can we be of service to you” type of thing. Your customer will be so amazed that there are real people at the other end that they will probably re-visit your site within 12 hours. Even better yet, they will tell other people about it, and they will visit, probably join and start buying.
You can get all of these benefits from just one small five-minute phone call or chat on the Internet.
It’s also beneficial because you can get information from a customer by chatting with them live that you could never get with email. Perhaps you can ask the customer what else they’re interested in. You might have something they’d like to try. Or, perhaps they have a hobby you can help them with.
Simply talking to customers can help you find out more about them, not just to “data mine,” but to get to know them so that they’ll fill comfortable with you.
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