Writing a book is the dream of 81% of the population. No matter how many times people tell you how hard it is to do it, almost everyone wants to do it. A certain romance hangs around writers. I think it's a certain nostalgia or mourning for some forgotten part of ourselves. We long to return to a place where magic and imagination are honored. Others may just want the quick fame or quick bucks they associate with being an author. But whatever you want, getting a 6-figure advance on a book is possible if you have the skills, guts and know-how. Here are five tips to start achieving your dream of becoming a well-paid and respected author. 1. Know theĀ yourself about how the publishing industry works. Unlike the old days, when publishers tried to cultivate long-term relationships with authors who would be in their stable, today their top priority is only to sell books. While traveling in Mexico this year, I met a woman whose husband was a best-selling author in England for twenty years. He has had the same agent and publisher for the same twenty years. Every time he came out with a new book, his publishers expected it to be "number one" on the English equivalent of the New York Times bestseller list. They worked with him to make it so. In America, the bottom line is king. You need to be able to back up your claim that your book will fly off the shelves without any help from a publisher. 2. Prove there is a market for your book In today's world, you need to show that your book will sell to one large audience or to many smaller niche audiences. Quantify each audience with statistics that show they buy books on that topic. It is not enough to say that this audience would be interested in your topic. You must be able to prove beyond a reasonable doubt with your well researched facts that your readers are a *book buying* audience. 3. Create a This is the most important aspect of your proposal after you've demonstrated that there is a pressing need for your book and that the book-buying audience will pick it up. A platform is simply YOUR ability to sell books to an audience that will buy from you. It's all about the numbers. How many people are on your e-zine list? How many people do you talk to per month? How many people are now buying your products and services? Do you have large corporations or organizations that will buy your books in bulk? Do you have a regular column or do you write for publications? Are you often seen in the media? If you don't have an impressive platform, you won't get a 6-figure backup. 4. Plan a marketing plan to promote your book. Your plan should include everything from speaking, online marketing, licensing and media placement. It must be realistic and feasible. In other words, you can't say you're going to talk to organizations of 1,000 or more people if you've never done it. What do publishers hate the most? When you say you're the one for Oprah. If you have not already been a guest and recorded a show, NEVER say so unless you want your reputation to be immediately tarnished. Instead, show how you will build on your past publicity. If the hosts or producers say they want you back for another segment because you did such a good job the first time, say so. But if you haven't uploaded much media yet, don't worry. You can start today and get a significant number of media profiles, features and comments within months by joining a service that delivers reporter inquiries (stories that need experts) to your inbox daily.
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