I was sitting in my tiny New York City apartment, panicky and coming to terms with the reality that I’d be trapped inside for weeks, potentially months. But my friends reassured me that as lifelong video game enthusiasts, the prospect of sitting on a sofa in front of a TV for an interminable stretch would be a cakewalk. After all, gamers like me do already spend plenty of time in front of our screens all on our own.
But even sitting alone for hours, gamers aren’t necessarily isolated. In many cases, far from it. With the rise of social media, gamers – particularly in Gen Z – have perfected the art of building communities in and around video games. Gamers don’t just compete with strangers on the internet, but forge genuine, enduring friendships.
In this age of long-haul social distancing and mental-health strains, gamers have long had a tool that’s now bringing some relief to those who’ve never picked up a controller before. The explosive growth of gaming during the pandemic has showmen shelter-in-place orders came down, millions of people around the world turned to tech-fuelled diversions to stay in touch with family and friends, like Netflix Party film viewings, Zoom chats and video games.
There’s the outer-space saboteur mobile game Among Us (which 100 million people have downloaded); and the jack box games that mix video chatting and elements of classics like, and that have acted as stand-ins for in-person happy hours. Perhaps the most well known is Animal Crossing: New Horizons. Released in March, Nintendo’s record-breaking Switch game that tripled the company’s profits drops players in a tiny tropical town filled with talking anthropomorphic animal neighbors who help them redecorate their home, catch butterflies and grow fruit trees.
Gaming has skyrocketed during the pandemic, reaching people who’d play sometimes, or even those who had previously snubbed it entirely. In the US alone, four out of five consumers in one survey played video games in the last six months, according to a new study by NPD, an American business-research firm. And at a time in which many industries are in dire straits, sales in gaming are booming. Global revenue is expected to jump 20% this year to $175bn (£130bn).win that, many have found a new outlet for much-needed connection in isolation.
For example, in Animal Crossing, players can visit the towns of both real-life friends or strangers who share their village code online. Flying on a virtual seaplane into my brother’s village, filled with friendly koalas, has become our 2020 ritual as he continues to isolate from Washington, DC, and we miss family holidays. I also visit friends scattered all over the world, including one from secondary school, whom I haven’t seen since 2000.
The pandemic “really opened a lot of people’s eyes – even non-gamers – to what games can do to bring people together,” says Daniel Lou, the founder of Nookazon, who’s a software developer and an active gamer based in Washington, DC. He says one of his site’s most popular top sellers is a 50-year-old woman who’s “never played video games in her entire life”. “I think the reason Animal Crossing has become so successful is because anyone can play it. There are tons of cute items, tons of fun characters, tons of customizations,” he says. “It really helped show that video games aren’t just all, like, Call of Duty.”
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