Esports and gaming organisation Galaxy Racer has partnered with EDM (electronic dance music) festival Sunburn to bring together the millennial and Gen Z customer due to the increased popularity of gaming among both endemic and non-endemic brands. The music festival has agreed to serve as the Valorant India Invitational video game tournament's official venue partner when it takes place in Hyderabad later this month.
Sponsors with endemic brands are those who fit the market or space naturally. An illustration would be automobile manufacturer advertising at a race. Businesses with non-endemic brands gain from advertising even though their products are not directly related to the market or event.
This is Sunburn's first partnership with an esports organisation. Sunburn's owner, Spacebound Web Labs, will utilise theevent to increase fan involvement.
It's interesting to note that 22% of Gen Z gamers offered music recommendations with other online gamers while playing, according to the autumn 2021 Deloitte's Digital Media Trends pulse study. 11 percent had been to live music performances at a gaming establishment.
"Working with Galaxy Racer gives us a chance to break into the Indian gaming market, which is expanding. E-sports is the perfect synergy for us because music and gaming go hand in hand. We are always looking for new distribution opportunities, and this one allows us to interact with our followers through a special blend," stated Karan Singh, CEO of Spacebound.
are preparing to debut an exclusive music clip of the competition at Sunburn.
The partnership, according to Siddharth Ravishankar, Chief Gaming Officer of Galaxy Racer, is all about taking advantage of the untapped potential of esports and music combining.
"Gen Z is greatly influenced by music and video games, and its combination has seen enormous popularity all around the world. The objectives and vision of both organisations completely overlap, thus this alliance enables us to achieve our goal of fusing prestigious esports events with music festivals. Fans can attend the music festival in addition to the finals, "Ravishankar stated.
This is the inaugural international valorous competition in South Asia. There
Esports and gaming organisation Galaxy Racer has partnered with EDM (electronic dance music) festival Sunburn to bring together the millennial and Gen Z customer due to the increased popularity of gaming among both endemic and non-endemic brands. The music festival has agreed to serve as the Valorant India Invitational video game tournament's official venue partner when it takes place in Hyderabad later this month.
Esports and gaming organisation Galaxy Racer has partnered with EDM (electronic dance music) festival Sunburn to bring together the millennial and Gen Z customer due to the increased popularity of gaming among both endemic and non-endemic brands. The music festival has agreed to serve as the Valorant India Invitational video game tournament's official venue partner when it takes place in Hyderabad later this month.
Esports and gaming organisation Galaxy Racer has partnered with EDM (electronic dance music) festival Sunburn to bring together the millennial and Gen Z customer due to the increased popularity of gaming among both endemic and non-endemic brands. The music festival has agreed to serve as the Valorant India Invitational video game tournament's official venue partner when it takes place in Hyderabad later this month.
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