Writing automatic reply-binding messages to sell a product is a good idea in principle, but it is NOT LOST on your customers if you are wrong.
The default responder in chains is a series of emails that are automatically delivered when someone subscribes to this default responder.
It is used in marketing to deliver small ads, comedy lessons, demo quotes, testimonials or pedestrian marketing books, and all of this is designed to make the client finally click the "buy now" link of the main product to be promoted.
There are three major problems with automated responders. Avoid this, CHECK your default responses before you submit them to the public, and you should see a significant increase in your sales.
Problem No. 1 - No Content Except for Sale
This is the most violent category of respondents who have been chained - message after message from the same place, trying to sell you something, in many words. NO!
What unscrupulous advertisers seem to forget is that the people who own and manage PCs and emails are not stupid.
They can read and write, you know, and they are not IDIOTS.
After two or three repetitions, they will promptly delete such messages in their inbox and perhaps place spam in the sender domain at a reasonable rate.
That's not what the seller was thinking, I have to bet ...
Problem 2 - Very Small Content
I remember a "little lesson" that contained nothing but captions and no useful information at all.
Look again, merchants!
If you want people to "try" a product, you need to give them at least a little taste of it.
Do not hold a glass of wine with a sample under the nose, and when they do, alas, that will be $875 please ... but we have a "refund" guarantee ...
This is CLEAR, disrespectful and an angry person does not make a good customer.
Problem No. 3 - Very, Very ...
I signed up for another auto-responder mini course of auto-responder mini course a few days ago, and here, the people in charge opened up 180 ′ U points in the two points above, probably because they found that the content was less / content poor. Attempts do not work to sell their bulk product.
In their quest to determine the supremacy of the main object, they created this huge, long 20-foot, 25-section text in the first installment of their default answer bound in chains.
Gee.
Now, I don’t know about the rest of the world, but I’m actually a busy person and I get STACKS of emails every day.
I try to minimize the time I spend dealing with email because it gets out of hand, and in this case I’ve been to something else anyway.
I looked at * one * plural and wrote, "Oh God, I don't have time for that right now ..." and I left.
Have you ever left an unsolicited email for later ...?
Yes, you know what I mean.
However, the next day, the 2nd installment arrived. I opened it and threw it away, there is another REAM beauty who knows what it is, but now I have missed the boat because this is Number 2 and I have not read No.
I closed it immediately, feeling guilty and moving on.
However, number 3 came - another installment of book length. I could no longer handle it.
I removed the lot.
Now that is a terrible shame because there may be important information that I have never received, and the guys who wrote this spent the AGES doing it.
So, here is my suggestion for a copy of the automatic responders bound in chains.
1. Observe, “Are you busy? Help me! I have important information! ” or words that mean that.
2. Keep it SHORT. Choose ONE HELPFUL item and just - tell me THAT. So I can look at it and say, “Hey, that helps! Good! Thank you, guys! ” If even briefly, even anything above the three categories is the way, too long with an auto-responder email in this day and age.
3. Keep FOCUSED on the product you are selling. I’m in the auto-responders where you wouldn’t start guessing at all the waffles, testimonials, side tracks and “personal messages” that I had to SHOP at the end of the day!
4. Give people a chance to move on. Send your messages for three days, do not fill them. Even better, check this out. One hell of "internet marketing wisdom" is completely out of date because it was researched back in the days when we received four emails a week, not fourteen thousand each. Time is running out, and we need to think NEW, with different strategies.
My last tip on auto-responders is tied like this.
Subscribe to the efforts of OTHER PEOPLE.
Don’t look at them as a marketer, but as if you are the person in front of their computer, if you know what I mean by that.
You can learn what works and what doesn't, and what doesn't.
Identify what you like and apply this in your efforts, and avoid what you really miss.
Lastly, keep working with your copy of the autoresponder bound in chains until you have something that really works, and it brings a lot more sales.
They are a great resource - if they handle them properly.
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