It’s time we take more responsibility for how our actions exacerbate human health and environmental problems! On World Health Day 2022 Viber supports WHO to focus global attention on urgent actions needed to keep humans and the planet healthy through the "Our planet, our health" campaign.
As a leader messaging app, Viber is quite a powerful platform and I believe it’s our duty for this impact to be positive, Senior Global Business Development Manager. We just wanted to help educate our users about the importance of protecting the environment and how it is connected to our overall health and wellbeing in an engaging and easy-to-understand way. Teaming up with the WHO (World Health Organization) in time for the World Health Day and offering the tools of our platform to reach millions of users was a natural decision.
Roughly 24% of all global deaths are linked to the environment – a healthier environment could prevent these deaths. The COVID-19 pandemic situation is a further reminder of the delicate relationship between people and our planet. Our political, social and commercial decisions are making the climate and health sectors to a critical path.
Pollution and plastics are found at the bottom of our deepest oceans, the highest mountains, and have made their way into our food chain. Systems to produce ultra-processed, unhealthy foods and beverages are directing a wave of obesity, increasing cancer and heart disease while generating a third of greenhouse gas emissions.
Asthma, heart disease, lung diseases are skyrocketing as over 90 percent of people breathe unhealthy air resulting from burning of fossil fuels. A heating world is seeing the emerging mosquitoes spread diseases further and faster than ever before. Extreme weather events, land degradation and water scarcity are displacing people and affecting their health condition as well.
Countries like India will have to increase its spending on health sectors, especially for the public health.
For many millions of people around the world, traditional medicine is the first port of call to treat many diseases. Ensuring all people have access to safe and effective treatment is an essential part of WHO’s (World Health Organization's) mission, and this new center will help to harness the power of science to strengthen the evidence base for traditional medicine. I’m grateful to the Government of India for its support, and we look forward to making it a success.
But today, the national health systems and strategies do not yet fully integrate the millions of traditional medicine workers, accredited courses, health facilities, and health expenditures as well.
Through various initiative programs, our government has been tireless to make preventive and curative healthcare, affordable and accessible to all.
There has been a rapid modernization of the ways traditional medicine is being studied. Artificial intelligence is now used to map evidence and trends in traditional medicine and to screen natural products for pharmacokinetic properties as well. Functional magnetic resonance imaging is used to study brain activity and the relaxation response that is part of some traditional medicine therapies such as meditation and yoga to improve the mental stability, which are increasingly drawn on for mental health and wellbeing in stressful times.
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