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Target the Right Keywords
YouTube (like Google) is a search engine, and one of the most popular ones in the world. every minute& lot of competition. Unless you already have a loyal Twitter following or email list, nobody will find your content unless you optimize it for search.
Write engaging, must-see your videos for out what your audience wants with the YouTube your -promote your own videos on Google search a contest or in Your Video YouTube Videos Optimize YouTube Videos for Watch in High-Quality Video Other YouTube Creators Embed YouTube Videos in Relevant Blog Posts. the Right YouTube (like Google) is a search engine, and one of the most popular ones in the world. lot of competition. Unless you already have a loyal Twitter following or email list, nobody will find your content unless you optimize it for search.
Once the user logs in to YouTube and clicks the user icon and goes to ‘settings’, information regarding the user will be displayed along with ‘additional features’ and the option to ‘create a new channel’. This needs to be selected, which will direct the user to create a ‘Brand Account’. A brand account needs to be created for the channel and the account can have a different name from that of the user but it must be kept in mind that while selecting the brand account name, it must reflect on the brand of the business and to the brand that will appear on the channel. The name must not differ much from that of the business. The channel can be for a product or brand or it can be for an organisation or company or it can be for arts, sports, entertainment, etc. After selecting the name, ‘create’ must be selected, thus creating a channel. This channel will be visible now along with the user’s personal account while selecting the ‘back’ option.
The next step includes adding information to customise the channel, which can be done via two methods- descriptive details and visualisation. The descriptive details and links, etc can be added by selecting the ‘About’ tab on the channel’s dashboard. Here details of the channel, its description and links to other web pages associated with the business, such as Facebook page, website, etc can be added. These links will then be visible on the profile page banner of the channel.
The next is to add visuals to the channel, starting with a profile photo for the business channel. If the business YouTube channel is linked to a brand account, the profile image needs to be updated in the ‘About’ section of the Google account (this is also true for the channel name). This can be changed by clicking on ‘change’ under the profile icon and further clicking on ‘Edit’ where the brand account information, including the profile photo can be edited and added.
The banner image for the page can be added via the dashboard by selecting the pencil icon on the right hand corner and choosing ‘edit channel art’ tab. The image must be selected carefully by checking how it will appear on the laptop, desktop and mobile.
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