The real estate industry is a competitive one, and as a player in that market, you’ve got to use every edge that you can find. You’ve got your listings on MLS, submitted your ads to the newspaper classifieds, bought space in local realty for sale magazines, and even set up your own website. Now you need to maximise your exposure by getting the word out about the service that you offer. Listing your real estate related website with a real estate directory is an excellent way to help drive targeted traffic to your website.
What’s "targeted traffic"?
Targeted traffic is what you want to get to make it worth having a web site. The prettiest website in the world is only useful if it provides leads for your sales. In order to do that, you need to attract traffic—and not just any traffic. You want web site visitors that are looking for what you’re selling – whether it’s homes, inspections, or contractor services.
How to Get Targeted Traffic
You COULD simply submit your website to search engines.and watch your listing get lost in the thousands of realtors, real estate, houses for sale, sold houses and other realty-related websites. Most web experts agree that in order to benefit from search engine traffic, your listing needs to appear on the first three pages of the search engine results.
There are ways to boost the flow of targeted traffic to your website – and on the World Wide Web, increased traffic means increased sales. A real estate directory can help boost your real estate sales in a number of ways.
Why List Your Realty Site with a Real Estate Directory?
On the web, fewer means more. When you rely on Google, Yahoo!, and MSN searches for your traffic, you’re a tiny minnow in the ocean. There are literally thousands of other real estate sites competing for a spot in those first three pages. Want to be a big fish in a small pond?
A listing in the right real estate directory will put you where your potential customers and clients will see you — on a site that’s designed for people who are looking for information about what you sell. Suppose you buy a foreclosed home in California. Because a real estate directory categorises its listings, your potential clients don’t have to wade through three pages of listings for real estate agents and home mortgage companies to find your listing.
Because the real estate directory has links to and from many web sites that are relevant to real estate, it’s far more likely to rank higher in the page results than any single-realtor site. When you submit your website to a real estate directory, you’re leveraging the popularity and page ranking of the directory to drive traffic to your website.
How a real estate directory boosts YOUR web site’s ranking
But you’re also helping to boost the position of your own website in the rankings. Because many search engines count the links to your website when establishing the popularity of your website, every link from an outside site gives yours a little boost. Even more importantly, when a website that Google recognises as an authority links to your site, you get an extra little bump in the listings.
Reciprocal links, search engine submissions, and submissions to directories are all important pieces of your web presence and marketing. By paying close attention to them all, you’ll find that your website pays off in increased sales.
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