There are many ways to convert traffic to AdSense traffic and here is a short list of them with details of each.
The first thing you need to do is to tune the content of your site. While this is not an option for some people (eg if you are running a forum it is very difficult) most people can make their AdSense sites a real cash cow.
To start, you should find out what the keywords for your site are. This is a basic technique in SEO (Search Engine Optimization) known as Keyword Density Verification. A good tool for this job is SEO Density Analyzer.
You should then take this list of words and search the Overture Search Inventory or Google AdWords sandbox to find out what other words might do better than what you currently have.
From that point on, try to keep your site focused on the things that appear the most in the keyword suggestions you receive. Try to include those keywords, or at least some related keywords, in the links to your site as often as you can.
The way Google AdSense works, it is a sure way to increase your earnings as you will get better ads in your AdSense banner, just like you will get a better Google PageRank.
It is also important that you keep adding new pages to your site constantly. This is very important, because the more pages you have, the more likely you are to get more hits on your ads.
It is also very important that you choose the appropriate format and best location for your AdSense banners. Although this is a very broad topic, you should generally know that the top three Google AdSense formats are: 336×280 large rectangle, 300×250 medium rectangle and 160×600 skyscraper.
Make sure you choose the appropriate colors for the ads, because making them very different (or just poorly differentiated) from the content of your site will certainly make visitors treat them as banners that someone from the site might want. Has nothing to do with.
Make sure these ads are in a place where they will generate the most profit. Most of the times, that location is called just before the start of the actual content of your site.
On pages with longer text bodies, you may find skyscrapers to do better, simply because users are exposed to them for longer. Also, for sites with news or similar items, you may find it a good position to be at the bottom of your content, because that's when people have finished reading your story and need to do something else. Are in search.
If you have a lot of text on your page, you should use more AdSense units. Just be sure not to overdo it as you will find that you will get very low CTR and less revenue than you were getting in the first place by employing this technique inappropriately. You can add up to three units, so use them wisely.
There is a Google AdSense preview tool that will let you visualize what ads will be displayed on your page and it can come in very handy as a testing mechanism.
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