Planning an ecommerce website is like building a house - architecture and budget need to be agreed before decorating. Before doing anything else, the specification of an agreed requirement should be drawn up as the first step - any other approach will only lead to confusion and misery. Once the agreed requirements have been agreed upon in the specification the solutions need to be evaluated and that is the cost against the specification:
Planning management - Hardware - Web design and software - Site Marketing - Plan management: All aspects of the project should be managed. Decide who is going to do it and plan the needs, activities, results, milestones and times properly. Hardware
Your choices here are managed services or your own server. The safety and disaster recovery aspect that is achieved by hosting with a major provider is very important. Only go with your own server if you have experience and convenience. Design and software: Site design Develop site templates and test them with real people. They should be easy to use and navigate. Don't let "design" drive the site; Let the ease of use and sales drive the "design". Think how the customer response to the Software At least 5 solutions need to be considered:
Updating - Shopping cart - Forum - Email - Statistics Updating There are 2 realistic ways. Either online or offline, PC based content management system (CMS). Online CMS can be either open source CMS (open source is any application that is provided, usually free, for developers to view and modify freely. Examples of open source applications are MySQL and PHP) or commercial. There are advantages and disadvantages to both. An online system is available anywhere at any time with relevant security clearance. A PC-based system is, obviously, limited to licensed PCs. An example of a PC based system is the Macro media Contribute that integrates with Dreamweaver. There is a whole range of online business and open source options like Suitewise
When your business plan is complete, you should have achieved the following goals: Knowledge: Great sense of knowledge in business aspects. Resources: The resources you need to make your business successful, such as partners, money, employees, etc. Roadmap: Set clear goals for your business right from the start and move forward. Feasibility: In other words, is your business possible? Now that you know why you need a business plan, it's time to start planning your business
With so many channels to reach your customers, which one is best for you? Once we know everything we need to know about our target customer, we can focus on our marketing strategy. You want to choose to market strategies equal to positive conversion rates. Which channels should you use to get the attention of your customer demographic? Some major marketing channels include: Paid marketing Pay-per-click - This is common in online marketing
How much does it cost to get a customer? To understand this, we first need to discuss the concept known as customer's lifetime value or LTV. In short, it's a formula that helps you better understand how much the average customer will spend over time. Read well here on how to calculate LTV. It is important to remember that for new businesses, you do not have much data on customer buying habits so be more conservative with your estimates when calculating LTV and
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