Digital technology techniques combating climate change:
The digital economy, for example, has reduced the burden on paper currency substantially in the past decade, eliminating a major chunk of associated carbon emissions. It's altering how we view, comprehend, and interact with our environment. It's also affecting the way we deal with environmental challenges. Take digital technology, for example. It’s the most-rapidly spreading innovation in human history, covering 50% of the developing world’s population within just two decades.
Now, experts and global leaders are exploring whether this modern revolution helps fight some of the pressing global challenges of our times.
The digital world will be the future as these intangible networks will dominate every aspect of our life. They can manage and minimise their footprint through transformational changes, resulting in a more significant shift beyond optimisation. But, can they combat the climate change crisis and carbon emissions, especially when these technologies continue to be highly carbon-intensive themselves?
The natural environment is changing as a result of rapid digitisation. A century ago, it had no practical application in humans’ lives. Climate change is not only destroying the world's biodiversity but can also result in nearly 2.5 lakh additional deaths per year between 2030-2050, as reported by the World Health Organisation.While it may seem like a hopeless situation with no turning back, human innovation and ingenuity know no bounds. On the other hand, digital currencies like cryptocurrencies entail hundreds of kilograms of carbon emissions per transaction.
Digital technology has the potential to aid sustainable transitions to a low-carbon society by facilitating emissions reductions across the global economy and limiting emissions generated by computing. These intangible networks can aid the evolution of low-carbon living and working methods, allowing people to adopt a nature-friendly lifestyle that includes everyday activities. Today, it has become ubiquitous to being a modern human.
Digital Twin technology
The software helped the Indian public monitor real-time AQI and assisted in taking the necessary precautionary measures. Similar technologies for carbon emission reduction are also in the works.
Digital technologies may not be a panacea to the global environmental crisis, but it sure holds the potential to assist better than any other tools in our arsenal to combat the impending catastrophe. Tech wizards use the term ‘digital twin’ for any virtual digital representation that serves as the real-time digital counterpart of a physical object or process. This hot trend in digital technology has significant implications for the global environment, with capabilities such as reducing 20% of carbon emissions associated with the built environment.
Digital twin technology has the potential to play a vital role in decarbonising our world as the tech assists in predicting a product's or process's performance and optimising all design, construction, operations, and management elements, before the real-world roll-out.For instance, the United Nations Environment Programme (UNEP) uses GEMS Air as one of several new digital tools to track the condition of the environment in real-time at the global, national, and local levels. This digital tech software was also used in New Delhi to monitor the AQI when a thick layer of smog engulfed our capital city during winter last year.
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Third, concerning measurement and reporting, pixel tagging technology is now able to estimate not only if an ad is viewable, but also how much attention it gets, and the duration of the attention. Any business with dedicated eye-tracking capabilities supports this. Currently, Google’s DV360, Avocet, The Trade Desk and MediaMath support this by using a custom algorithm from an attention-based measurement partner. Second, it is now possible to buy attention through a participating demand-side platform (DSP), optimising towards high-attention inventory in display and video in real-time, just like traditional methods. Lumen, Adelaide and Playground XYZ have developed this capability.
Creative and targeting both influence attention, and must be key considerations. Optimisation tools have been developed, allowing brands to test and fine-tune the attention given to marketing output, or even their websites and apps.
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