A webmaster or website owner’s role or responsibilities do not end when the website he operates goes “live” and is now accessible by visitors online. There are a whole new set of responsibilities and functions that a website owner has to assume to make sure that his website continuously works perfectly and can fulfill its intended functions. Some of the responsibilities he has to assume include providing fresh content as much as possible, submitting the website to search engines, and actively looking for reciprocal links to raise the ranking in search engines
One of the most crucial responsibilities of a website owner is to check for broken links to his website. Broken links can be considered as one of the worst things that can happen to a website. A lot of not-so-good perceptions and negative effects arise from having a site that is riddled with broken links
Broken links are plaguing so many websites that it is being considered a serious problem on the web. Many reasons can be cited for the spread of broken hyperlinks, the general causes of broken links include Websites not being maintained with the appropriate degree of dedication, the architecture of the website and how information is placed within the site constantly changes, and the large incidence of websites that are closing down
Hyperlinks are a very important component of websites because it aids in the navigation around the web pages and points to directions outside the site. A website without links is like a ton of documents that are piled one on top of the other with no rhyme or reason and no intelligent way for you to get to the information that you need
Link management is a very important and essential part of maintaining a website. As previously mentioned, broken links bring with them very negative perceptions about the website and these can have very detrimental effects on the traffic generated by the website
From a technical perspective, broken links can stop search engine robots from dead in their tracks, effectively preventing them from completely mapping out a website for submission to search engines. In addition, a website that is riddled with numerous broken hyperlinks gives visitors the idea that the site is unprofessional and that the website owner or owners have a dubious reputation – very costly image problems that are hard to change once it is established. Moreover, visitors who encounter many difficulties in a website will most likely not go back for a return visit, this is almost tantamount to losing prospective clients. They will be turned off because they won’t get the page that they are looking for, thinking that it is not really in the site when in reality the page is there only that an error in coding made the page inaccessible
With internet users becoming more and more sophisticated as time goes by, it will take website owners more effort to entice these users to visit their websites and broken hyperlinks will not help this very difficult process in any way
Website owners and webmasters should be very aware of the bad effects of having broken links on their websites. They should diligently weed out and fix any broken links. Fortunately, there are now a growing number of handy utilities that can help webmasters locate broken links. With these utilities, managing a website becomes relatively easier
For example, xml-sitemaps.com has programmed a standalone script that will not only create sitemaps but also looks for broken links in a website and then informs webmasters or website owners what links they are and to which pages the links are associated. This automation of the task of checking broken links is a great time saver for webmasters and website owners
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