For as different as B2B and B2C companies are, there is distinct commonality in wanting to generate leads and drive business growth.
Finding the best types of marketing strategies to achieve these goals in either business model can be time-consuming… maybe even a little tricky. That’s why we’ve condensed the top growth strategies for successful marketing plan execution into one article with two lists — one for B2B, and the other for B2C.
Use the linked tables of contents or scroll through the blog to explore proven marketing approaches, all backed by updated data from a variety of industry experts and sources.
Get a complete understanding of how to plan an effective marketing strategy: Download our FREE Annual Marketing Plan Template.
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Top 10 B2B Marketing Strategies
Content Marketing
Inbound Marketing
Social Media Marketing
Search Engine Optimization
Search Engine Marketing/Pay-Per-Click
Account Based Marketing (ABM) and Retargeting
Earned Media and PR
Email Marketing
Industry Events
Conversational Marketing
Top 10 B2C Marketing Strategies
Influencer Marketing
Paid Media
Video & Audio Content
eCommerce
Conversational Marketing
Top 10 B2B Marketing Strategies
Curious about what business professionals think of different marketing strategies? We took a look at recent survey results and reports that compiled data on the topic, and created a list of 10 B2B marketing strategies commonly recognized as successful regardless of industry. Here’s what we found, in no particular order:

CONTENT MARKETING
Content marketing emphasizes education over selling to influence buying behavior. This strategic marketing approach uses content to attract and convert viable prospects while they perform online searches.
Content relevance is key, focusing on the pain points and needs of specific buyer personas, leads, and/or buyer’s journey stages to attract those best aligned with — and most likely to purchase — your product or service.
Tailored content can take the form of infographics, pillar pages, podcasts, blogs, white papers, webinars, eBooks. Video is currently the highest trending B2B content marketing format. Nearly 70% of B2B marketers rank short-form, animated, and explainer videos as a top budget spend, citing the growing engagement value as well worth the investment.
It’s important to note that content marketing is not synonymous with inbound marketing (more on inbound below). Content marketing is an important component within an overall inbound growth strategy because of its focus on content that drives action. However, unlike inbound, the approach does not integrate other marketing methodologies to create experiences that build and strengthen business-buyer relationships.
Content marketing is effective because it:
Draws prospects through the sales funnel
Grows brand visibility, credibility, trust, and desirability
Aligns relevant content, target markets, and key decision makers
Fast Fact: 78% of B2Bs use lead conversions as a content marketing performance metric

INBOUND MARKETING
Inbound is far and away the most effective B2B marketing strategy. Why? Simply put, it’s built to attract, engage, and delight customers with meaningful content that provides sought-after solutions and connections.
Traditional marketing methods — even some discussed in this article — tend to inundate (and usually annoy) prospects and customers with information that isn’t necessarily helpful or relevant. The disruptions attempt to force engagement, whereas inbound invites engagement by strategically placing messaging in the right place at the right time to drive website traffic and leads. As a result, visitors feel both in control of and part of the experience.
How content marketing
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