Hospitality eyes five new way top embrace technology

The hospitality sector is using technology in new ways in a sector typically defined by person-to-person The sector, hard hit by Covid-19, had to rapidly adopt new technologies, and now many in the sector are figuring out what role technology will play going the course of the next ten years, innovative technology will completely  the hospitality industry – merging the physical and digital worlds to enhance the customer experience said Morten Vice President, EMEA for Aruba, a Hewlett Packard Enterprise company. As the journey expends, guests will expect the same level of well-designed,  and engaging interactions – no matter when, where or how they choose to engage. Meeting these demands requires making sense of collected data quickly and responding accordingly, which is why simply deploying Wi-Fi solutions for connectivity alone is no longer enough on current contactless trends such as digital check-in and biometric payments, hospitality companies will be able to welcome guests that are not present at their venue at all, using innovative technologies such as augmented reality (AR), virtual reality (VR) and the metaverse to offer presence-free experiences to “visitors” anywhere in the world The future will see hospitality companies form fully connected communities of businesses around them, powered by the same network to deliver a total guest experience. By sharing data, venues will be able to provide food and drink recommendations based on what guests have ordered in other locations or recommend local activities and automatically confirm availability community and location services could eliminate inconveniences like wait times, by giving venues the ability to accurately track arrival and offer ‘virtual’ queuing The best customer service involves giving customers what they want, before they even know they want it. In the future, automated on-site systems and biometric data will allow hospitality venues to read and react to physical signals from their guests – adjusting music, lighting and scent to match a mood, or catering to the earliest signs of hunger with the help of predictive AI As guests become both more concerned about making the right choices (with a particular focus on travel), and more empowered to do so with technology, hospitality venues must be ready to share data to help inform their decisions. Additionally, they must be prepared to offer more options that cater to the eco-, health- and ethics-conscious, or risk losing business to more forthcoming and considerate competitors Creating experience based on data and insights will allow venues to enhance service levels said Sanjeev Chief Technology Officer, Tottenham Hotspur Similarly, AI and predictive modelling will ensure a much more efficient use of the venue, create a sustainable model, and ensure repeat business. Further automation, using next generation technology systems, will assist venues in reading and reacting to guest signals throughout their experience The sector, hard hit by Covid-19, had to rapidly adopt new technologies, and now many in the sector are figuring out what role technology will play going forward Forget looking at photos or scanning the menu. In the future, guests will no longer do anything without first trying out the fully interactive, immersive digital option. As the virtual experience becomes a non-negotiable precursor to the real event, companies will begin to offer more elaborate and options post-stay services will also be available, rounding out the total experience