Promoting Amazon Products
If you don’t want to put in the time and effort to create your own web store, you can always simply list your product on Amazon or eBay, and send your Instagram traffic to those websites.
This will greatly boost your ranking on Amazon, and will create even more traffic and visitors that will buy your product or products. For example, let's say that 20 people from your Instagram traffic buy your product on Amazon. Amazon will recognize this, and will put your product on their first page under certain keywords. Because Amazon does this, you will then get an additional 30 sales that come from Amazon's traffic alone. So with Amazon and Instagram working together, you can really make your product go viral.
It’s definitely worth it to look into Amazon’s FBA program, as they will take shipments directly from websites like Alibaba.
Affiliate Products
Using Instagram with affiliate marketing and affiliate websites is also a very powerful strategy.
What are affiliate products?
Affiliate products are simply products that you promote and get a commission on. So if you’re promoting apple laptops, and you sell 3 that cost $1000 you will make $300 if you make a 10% commission on each sale.
Affiliate products work wonderfully if the products you are promoting via Instagram are expensive. This is because you’ll make larger commissions on more expensive products.
An example of this is with a luxury fashion page. If you choose to run a luxury fashion page on Instagram, and build an audience of potential buyers that are wealthy and are looking to spend money, you will do very well. All you would have to do is create a website that has affiliate links to expensive/luxury clothing items.
If you sell 1 ten thousand dollar Rolex watch to one of your Instagram followers, you will make a whopping $1000 from one single sale. If your page has 100k wealthy luxury followers, you could potentially make millions a year from that one affiliate website. Obviously, I’m being optimistic, but I just wanted to give you an idea how powerful affiliate marketing can be.
What’s even better is that most affiliate programs have what’s called a cookie. A cookie basically means that if someone clicks on your affiliate link through Instagram, and comes back to the website to buy the product 20 days later, you’ll still get a commission. So people have up to a month in some cases to buy the product.
To find out if a product or brand has an affiliate marketing option, scroll down to the bottom of their website and look for an affiliate area. I’d say 75% of all large companies or websites have an affiliate sign up area.
A great place to check out is commission junction. They directly connect you with thousands of companies that offer affiliate marketing and commissions. Another fantastic source is simply Amazon. Amazon has the largest affiliate network on the internet and pays thousands of affiliates each and every month.
Etsy
If you’re into making handmade or vintage goods, definitely check out Etsy. It’s a gigantic marketplace that is solely designed for selling custom-made products.
If you have a jewelry or fashion Instagram page, Etsy should probably be your first go to. You can easily rank on Google simply by creating a powerful Etsy listing with a detailed description. And just like Amazon, the more sales your Etsy products make, the better you will rank on their website.
Apps
Phone apps can be extremely profitable in the long run if you can promote them properly with Instagram. Before being intimidated with phone apps, remember that you can easily get them designed to your specific qualifications.
Personally, I have no app coding knowledge whatsoever, and rely entirely on app developers to bring my ideas to life.
If you’re looking for someone to design an app for you, be sure to check out upwork.com. They have thousands of app developers that are hungry for work.
From my personal experience, the most successful apps that I have promoted on my Instagram pages have been apps that are directly related to my page’s niche. Also, games apps are particularly hard to advertise on Instagram unless your Instagram page is catered towards gamers. When thinking about app ideas, try to think of an app that somehow solves people's problems. If you run an off-road trucks page, develop an app that gives people access to off-road trails and logging roads. If you run a music related page, develop a guitar tuner app that has some sort of twist that makes it superior to other apps. Another niche that works really well with phone apps is photography. If you run a photography page, you should look into developing an app that somehow uniquely lets you edit pictures. Maybe vintage filters, collages or lighting effects. People go crazy over editing their pictures, which is why a photography app might be a fantastic option.
One of the most successful apps I’ve seen promoted was a puppy lover’s dating application. It’s basically an app that brings single people with dogs together. For a small subscription fee, people could meet up in person, walk their dogs, and connect with each other all through this simple dating app. It was promoted on many of the large pet Instagram pages and was extremely successful.
A great way to promote your app is to do giveaways. In the case of the puppy app, a smart idea might be to give away a luxury dog collar, on condition that your followers download and rate your application. The more positive ratings your app gets, the better it will do in the app store.
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