CHOOSING YOUR NICHE
So now that you have a little, a bit of background information, and a little, a bit of motivation, let's get right into starting your business on Instagram.
The first step, is to pick your niche. This can be dogs, cats, trucks, travel photos, funny memes, interesting quotes, business quotes etc. just make sure that whatever you choose, you are extremely interested in the subject. You are going to be working with your niche every single day, so you want to make sure that it’s something that you enjoy.
Also, when thinking about your niche, it is important to do a little, a bit of research before jumping right in. You'll want to head over to Instagram and check out how many other pages are in the same niche as you. When looking, you want to make sure that there as at least one other page that has 1 million followers in the same general category. This is because you don’t want to pick a niche that people will not be interested in.
An example of a good niche, is trucks, and truck related posts. An example of a bad niche is ice fishing in the Yukon. As much as you may love ice fishing in the Yukon, it’s simply not something that the mass public would be interested in.
Trucks, on the other hand, is a niche that can be expanded upon and broken down into sub niches.
Let’s say that for your first Instagram page, you decide to create a general trucks fan page. Not a bad idea. From there, once that account starts to grow, you can expand by creating other Instagram pages that focus on Ford trucks, Chevy trucks, and dare I say it, Dodges trucks. The same principle can be applied within an Instagram page about dogs or puppies. Once your main page starts to pick up traction, you can then expand by creating smaller pages focusing on different types of dog breeds such as pugs, German shepherds, or whatever.
The main page, or the general niche page, is what will be bringing in the majority of traffic. The smaller sub niche pages, is what you will use to laser target your followers. Think about how much easier it would be to sell a pug T-shirt to a fan page about pugs rather than a general puppy lover's page.
So just to recap, pick a niche that you love and are interested in, but make sure it’s broad enough that you can zoom in on more targeted niches. After you’ve come up with that niche, write it down on a piece of paper. Now go and do some research. Find out how many other Instagram pages are in the that same niche, and see how many followers they have. The goal is to find a niche with at least one page over 1 million followers, and to find a page that you could outperform with better quality posts.
A lot of the popular Instagram pages, these days, are run by people who quite frankly don’t care about the quality of their posts. They post blurry pictures and don’t even bother to write a caption.
Why? Well because they got into the game early. These types of accounts most likely started their fan pages right is Instagram was becoming increasingly popular. I've seen countless pages with millions of followers that post very crappy pictures. Anybody, especially you, can do a better job. So when you find a crappy Instagram page that has over 1 million followers in the niche that you’re interested in, you should get very excited
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