Overview
Following up from the introductory presentation - Content Marketing: Building Better Storytelling, we take a deeper dive into one of the first fundamental pillars to building the right story for your business – the insight on who you’re speaking with and clarity on who you are.
Let’s go further than just looking at the data, but connecting the dots that help bring you closer to those you’re speaking to.
Instructor
Mark Tay
Head of Content
An inquisitive storyteller with a background in creating stories for brands for over a decade – from the pages of renowned publications, to branded content campaigns across platforms and media
Mark Tay
Head of Content
An inquisitive storyteller with a background in creating stories for brands for over a decade – from the pages of renowned publications, to branded content campaigns
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