Gaming laptops, as a segment, grew almost 67% year-on-year in India during the calendar year 2020-21, driven by strong demand across tier-2 and 3 towns, as per data released by GFX. More and more people are buying gaming laptops now, more than ever, and brands like Dell are happy to oblige with new innovations, some of which don’t particularly cost a bomb, either. Hot on the heels of launching the premium Alien ware x14 and m15 R7, Dell is out with two more laptops, this time under its budget-focused G-series portfolio. These are the G15 5520 and G15 5521 special edition (SE). The idea, clearly, is to offer a little something for everybody.
The G15 and G15 SE price in India starts at Rs 85,990. These laptops boast of 12th Gen Intel Core processors and Nvidia GeForce RTX 30 series graphics cards, all put together inside a nice and premium-grade magnesium alloy chassis. The interesting bit, though, is that they draw a lot of inspiration from alien ware, bringing some of its marquee features to a more affordable price point. In a way, the G15 and G15 SE are alien ware laptops designed for the masses. Anand Subrahmanyam, Director, Product Marketing, Consumer and Small Business, Dell Technologies India takes us through the new laptops, their features, innovations, and more, in this exclusive interview with Financial Express’s Saurabh Singh. Excerpts.
Our belief is that technology drives human progress. The last two years have really given a push to the whole importance of PC as a preferred device that provides the most comprehensive experience to the customer whether it is learning, entertainment, or gaming. This has really helped us grow phenomenally well. Last year, in Q4, we grew 64% year-on-year. That is the kind of transformation that we have seen in the market where customers are looking to improve their productivity using the PC as a device .we’ve been at the forefront of it.
We’ve been in the gaming space, leading the innovation, and shaping the industry with Alien ware as a brand for more than 25 years. Our philosophy is that the customer must have as much control of their gaming environment as possible, and those are the tenants that we are bringing into our G-series products also.
— What is the idea behind the G-series gaming laptops?
Gaming has grown significantly in the last two years, especially during the pandemic time. What’s changed and what we have observed personally also is that it’s not just grown in tier-1 cities, but it is [now] being embraced in tier-2 and tier-3 towns as well. Due to this, there’s a lot of change in terms of demographic of the customer. If you are someone moving from mobile gaming to PC gaming and looking for a larger screen, better controls, and performance, the G-series portfolio is for you— What are some unique features of the new G15 5520 and G15 5521 special edition (SE)?
With the G15 and G15 SE, we have tried to prioritize three main things. One is performance. We have the latest 12th Generation processors from Intel and up to RTX 3070Ti graphics. We have put a lot of effort into the design and cooling system. The thermal management is inspired by the Alien ware design wherein we are optimizing the cooling with dual air intake, ultra-thin fan blade, copper pipes and four strategically placed vents.
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