Just because you live in the urban jungle and lack the time and resources to grow your own food, must you compromise on your family’s good health? Most often, the fruits and vegetables which we buy in the market, reach our homes long after they are harvested. Such agricultural products are likely to have been subjected to chemical treatments to prolong their shelf life. This practice is a major cause for many of the ailments we city dwellers face.
Worry life simpler and healthier. The online consumer goods distribution platform, driven by a team of dynamic women entrepreneurs, procures agricultural products straight from farmers every day and bring them straight to your home, with freshness intact! They also offer groceries at affordable prices. Since middlemen aren’t involved, quality of the products and provide a seamless start-to-finish shopping experience on the platform.
GIVING FARMERS THEIR DUE
Although farmers cultivate the food that sustains and nourishes us, they are often relegated to the fringes of the society. Farmers today are mere cultivators, with almost no control over pricing and selling their yield. They are at the mercy of middlemen who appropriate a huge portion of the profits. The returns farmers get for their pain and efforts remains insubstantial, often pushing them to depression and even suicide. As a team of responsible citizens who want to ease the burden of farmers and find a solution to these problems, superseded middlemen and helped farmers get a fair price for their efforts.
All varieties of vegetables are grown and harvested in tonnes throughout the year.
250 households that are dependent on the income from farming.
Almost every family in the village is engaged in vegetable cultivation.
The fields are also a source of income for a number of unemployed educated youth in the Valley.
Vegetable cultivation began in the 1970s after some village elders found the soil more suited for vegetables than rice.
A video on a village that cultivates various kinds of vegetables all through the year. It is always harvest season, a unique ‘vegetable village’ located some 55 km from Srinagar in southern Kashmir’s district.
All through the year, the residents of are busy cultivating various kinds of vegetables.
They till the land, manure and irrigate it, and later harvest and sell the produce in markets across the Valley.
Key Highlights
Blood pressure defines the rate at which blood crashes against the artery walls to circulate to different parts of the body. C-rich foods can also have a positive impact on health.
“The government is not considering these developments. It also is not intervening in the market. All this is harming us,” said a retail trader.
Apart from a 30 per cent fall in the quantity of rice arrivals from other states, a steep hike in fuel prices and increased loading and unloading charges have also contributed to the situation.
Every month, 3.3 lakh tonnes of rice are sold in Kerala, which includes 1.83 lakh tonnes of white rice and 1.5 lakh tonnes of (red) rice.
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