The SaaS industry has seen many waves in terms of distribution channels and growth funnels. While sales-led products drove the first wave, the industry also experienced conventions in distribution in terms of marketing-led products (inbound funnels), and the most recent product-led motion, wherein the product itself is becoming a vehicle of acquisition, activation and revenue.
Hiver foresees that the next trend in SaaS product distribution will come from community-led products where companies acquire/nurture media outlets and community publications, to directly connect with their target segments. HubSpot acquisition of The Hustle, Zapier's acquisition of Makerpad, and Robinhood's acquisition of MarketSnacks are good examples of this upcoming wave.
However, just like the product-led motion does not replace the sales-led, or marketing-led motions and rather enhances them, this new wave of community- led products will also be an additional channel of growth and acquisition for forward-looking companies over and above their existing approaches.
Machine learning technologies will become a major force in the customer
experience space
Hiver foresees that the next trend in SaaS product distribution will come from community-led products where companies acquire/nurture media outlets and community publications, to directly connect with their target segments. HubSpot acquisition of The Hustle, Zapier's acquisition of Makerpad, and Robinhood's acquisition of MarketSnacks are good examples of this upcoming wave.
However, just like the product-led motion does not replace the sales-led, or marketing-led motions and rather enhances them, this new wave of community- led products will also be an additional channel of growth and acquisition for forward-looking companies over and above their existing approaches.
Machine learning technologies will become a major force in the customer
experience space
With the macroeconomic situation looking gloomy in 2023, customer acquisition efforts will become less successful. Businesses will begin shifting their focus more towards retaining and growing their existing customer base. To implement this strategy, companies across sectors will invest more in improving their customer experience approach, so that they are able to build loyalty. Hiver would also see the onset of more machine learning technologies in the customer experience space so that the businesses can personalise the experience for the customers as well as speed up the value delivery
The industry will see a significant rise in freelancers
Companies slowing down hiring and conducting massive layoffs will create a large contractor/freelancer pool of highly skilled knowledge workers. Businesses will opt for contractual workers rather than recruiting full-time employees for their immediate needs. This would end up boosting the freelancer economy focussed platforms and business.
Data privacy to receive more priority in business strategy
Businesses who demonstrate how serious they are about data privacy and security will have an upper hand amongst their competitors, as the focus grows more among individuals and businesses alike on privacy and security. This Information Security vertical is going to see an increase in investment from most of the businesses.
Hiver is a customer service platform built for Google Workspace. It helps organisations worldwide manage customer communication across multiple channels such as email and live chat Hiver offers the most intuitive capabilities for teams of all sizes as it is built natively within Gmail.
Backed by venture capital firms such as K1 Capital, Kalaan Capital, Kae Capital, and Angellist, Hiver is headquartered in San Jose, California, with most of its operations based out of Bangalore, India.
Companies slowing down hiring and conducting massive layoffs will create a large contractor/freelancer pool of highly skilled knowledge workers. Businesses will opt for contractual workers rather than recruiting full-time employees for their immediate needs. This would end up boosting the freelancer economy focussed platforms and business.
Data privacy to receive more priority in business strategy
Businesses who demonstrate how serious they are about data privacy and security will have an upper hand amongst their competitors, as the focus grows more among individuals and businesses alike on privacy and security. This Information Security vertical is going to see an increase in investment from most of the businesses.
Hiver is a customer service platform built for Google Workspace. It helps organisations worldwide manage customer communication across multiple channels such as email and live chat Hiver offers the most intuitive capabilities for teams of all sizes as it is built natively within Gmail.
Backed by venture capital firms such as K1 Capital, Kalaan Capital, Kae Capital, and Angellist, Hiver is headquartered in San Jose, California, with most of its operations based out of Bangalore, India.
Hate speech impersonations decreased as of November 13 compared to October of last year.
Reported impersonations on the platform spiked earlier this month, before and in wake of the Twitter Blue launch, according to Musk.
Musk, who also runs rocket company SpaceX, brain-chip startup Neuralink and tunneling firm the Boring Company, has said that buying Twitter would speed up his ambition to create an "everything app" called X.
Musk, who also runs rocket company SpaceX, brain-chip startup Neuralink and tunneling firm the Boring Company, has said that buying Twitter would speed up his ambition to create an "everything app" called X.
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