Dubbed south Indian films see big success on small screen

South Indian films dubbed in Hindi seems to be gaining wider acceptability among audiences, particularly on the small screen, as more and more Bollywood films are proving to be duds at box office.

Over the weeks when the broadcast audience research council of India BARC made modifications to to the universe of TV viewing after setting up the the establishment survey-Hindi general entertainment channels have seen  a marginal rise in viewership, but Hindi movie channels have witnessed a significant jump.

As market mature, we are seeing this popularity of dubbed south Indian films across the board, including theatrical release of Bahubali and robot. Audiences are becoming more open to the the dubbed film content. Production values are important, and some genre like action land themselves more easily to dubbed we viewership then others. And yes, tamil and telugu film have generally crossed over more easily for a variety of reasons.

Hindi films, are losing the market for various reasons. For one, there seems to be no hook for the viewers even in the first airing overpopulation movie would get us phenomenal ratings. Dubbed south Indian films, however, rate consistently.

Sony Max, Sony Max 2, and Sony wah, the last one being a free to air Hindi movie channel. The popularity of South Indian films dubbed in Hindi has been on the rise for a while now. We have been focusing on the acquisition and marketing of these titles, it has helped many to maintain the leadership position in the the genre. Also over the past couple of years, films coming out of south have also evolved, and so the appeal to to a wider audience once the language barrier has been overcome.

Sony Max has been the number one channel in in urban markets since February, while Sony wah has taken the position consistently in the rural Markets. Only time Sony wah dethroned was during vivo Indian premier league, when Sony was number one in rural as well.