Sony_LIV was introduced in 2013 as the first OTT service in India. As a streaming service, it is carrying content from its local networks, including films, television series, live sports matches and original programming, and also featuring content licensed from third-parties in India such as ITV among others. Since 2020, Sony_LIV has taken more of an active role as producer and distributor for both films and television series, and to that end, offers a variety of original programming content through its online library.
HISTORY:
Sony_LIV was launched on 23 January 2013, by Culver Max Entertainment.
Sony_LIV has access to 18 years of content from channels that are part of Culver Max Entertainment and more than 700 movies, which means a total of 40,000+ hours of television show coverage in Hindi and English. Since its launch, Sony_LIV has streamed live sports events.
Anime was part of Sony_LIV. Varieties of anime original were available on Sony_LIV to stream. After shutting down a linear TV channel on 18 April 2017, it was made available exclusively as a digital streaming channel in India from 7 July 2017 to 7 May 2020.
In June 2020, Sony_LIV was launched as a streaming service in the United States on Sling TV, with all the shows available in India available on the app. Sony_LIV was launched in Canada on 15 October 2021.
LIV Sports:
Sony_LIV Sports launched on 1st June 2014 by Culver Max Entertainment (a new sports streaming service exclusively for sports properties). LIV Sports was the official mobile and internet broadcaster for the 2014 FIFA World Cup starting 12 June 2014. LIV Sports aired both live and video-on-demand match content with statistics and analysis. However, this service was integrated into Sony_LIV. As for now, LIV Sports is part of Sony_LIV.
Live channels:
Sony_LIV also live streams its own channels in its network on the platform.
Sony_LIV Originals:
Sony_LIV underwent a revamp in its appearance in June 2020. Since then, Sony_LIV provides their original shows in 5–7 languages. Without Hindi, Sony_LIV releases originals in the other languages after 1–2 weeks from the release date.
Sony_LIV has streamed a number of original streaming television series. The first-ever original was a Gujarati web series. It is streaming since 2017.
Availability:
Sony_LIV is available in India, Pakistan, UAE, Qatar, Kuwait, Saudi Arabia, Oman, Bahrain, Bangladesh, Nepal, Sri Lanka, Maldives, Bhutan, Afghanistan, Malaysia, Singapore, Hong Kong, Macau, China, Taiwan, Australia, Philippines, Indonesia, Thailand and Canada. It’s also available in the United States via Sling TV.
Sony_LIV security flaw:
On 20 December 2019, Bengaluru-based security researcher Ahmed discovered a security flaw in the Sony_LIV app that allowed to fetch sensitive user information such as profile picture, email address, date of birth, name and phone number of its registered users.
Hardware supported:
List of Sony_LIV-ready devices:
1) Sony smart TVs and Sony Xperia smartphones
2) Android TV devices
3) Samsung smart TVs
4) Amazon Fire TV and Fire HD devices
5) Roku devices
6) Apple TV
7) Chromecast devices.
Software supported:
Browsers supported:
Google Chrome, Safari and Firefox.
What are the benefits of Sony_LIV?
The pack also allows you to watch Live TV channels along with Sony and SAB shows at TV time. Moreover, you can watch international shows and Hollywood movies with Sony LIV Premium subscriptions. The plan also allows you to watch live sports along with live WWE events, Live WWE RAW and WWE Smackdown, and NXT.
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