Content Marketing Manager: What are the Job Description, Salary & Skills

Content marketing managers are responsible for creating and implementing an organization's overall marketing strategy. Most content marketing managers work full-time in an office setting, but can travel to meet with clients or vendors. They may work in a variety of industries, including marketing and consulting agencies, manufacturing companies, or technical firms.

Content marketing managers may provide other internal teams with recommendations on best practices. Other job duties may include designing and distributing organizational newsletters, creating and updating a calendar that includes important project deadlines, and assisting vendors or distributors with creating content for their company websites.                                                    

Content Marketing Managers are usually responsible for planning, developing and implementing the overall company's content strategy. They are responsible for the management of the creation and production of online and offline marketing content. 

The Content Marketing Manager job description should start with an interesting, eye-catching introduction.                                           

Here is an idea of what this introduction may look like:

We are looking for an experienced Content Marketing Manager to join our team. If you love creating high-quality and engaging content and drive business success with it, we want you on our team!                          

As a Content Marketing Manager, you will be responsible for developing and implementing the overall content strategy based on our specific goals and objectives. 

Required Education

Prospective content marketing managers will need a bachelor's degree in marketing, communications, or a related field. Relevant coursework for this position includes statistics, management, and economics, which will be beneficial for analyzing website traffic and overseeing marketing projects. Individuals can pursue membership in professional organizations like the Content Marketing Association, which provides training resources and exposure for new organizations looking to enter the field.                          

Required Skills.                                         

Creativity is one of the most essential skills for a content marketing manager, as they specialize in communicating an organization's brand and image across various platforms. Excellent interpersonal skills are also essential, since content marketing managers interact with internal personnel, such as product managers or graphic designers, and external clients. Content marketing managers should have strong project management skills in order to oversee projects and direct personnel. They will need excellent attention to detail to perform various tasks, such as proofreading, monitoring budgets, and ensuring images and content descriptions comply with corporate and legal standards.                                                    

Career Outlook and Salary

The U.S. Bureau of Labor Statistics (BLS) does not collect information on content marketing managers; however, they reported an 7% growth for the category of marketing manager during 2019-2029, which is faster than average for all occupations. This solid job growth is because marketing managers are an integral part of ensuring an organization's continued success, including financial performance and expanding their market share. Due to marketing managers' essential roles, organizations are more likely to retain marketing managers over other types of managers. In December 2020, PayScale reported a median annual salary of $68,395 for content marketing managers.