Business plans are decision-making tools. The content and format of the business plan are determined by the goals and audience. For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization's ability to repay the loan. Venture capitalists are primarily concerned about initial investment, feasibility, and exit valuation. A business plan for a project requiring equity financing will need to explain why current resources, upcoming growth opportunities, and sustainable competitive advantage will lead to a high exit valuation.[9]
Preparing a business plan draws on a wide range of knowledge from many different business disciplines: finance, human resource management, intellectual property management, supply chain management, operations management, and marketing, among others.[10] It can be helpful to view the business plan as a collection of sub-plans, one for each of the main business disciplines.[11]
"... a good business plan can help to make a good business credible, understandable, and attractive to someone who is unfamiliar with the business. Writing a good business plan can't guarantee success, but it can go a long way toward reducing the odds of failure
Bailey Body Care helps its customers feel like their best selves by providing affordable and organic skin and body care products. This new business is a sole proprietorship, owned and operated by Beatrix Bailey in Atlanta, Georgia. Beatrix began the business two years ago when she realized none of the body care products on the shelves matched her needs—and those that did came with steep price tags. So she began researching the best natural ingredients and developing a body lotion that would help her glow. She began selling her products at local markets and sold out at every appearance.
Now that the business has achieved local success, including a storefront in downtown Atlanta, Beatrix is looking to expand. Bailey Body Care envisions a future where everyone can afford to treat themselves to some self-care. The company hopes to grow its customer base throughout the southeastern United States by the end of next year. To do this, the company is building relationships with local businesses and hotel chains to sell Bailey Body Care products in their locations.
Lavoro Marketing designs and optimizes customer loyalty programs for retail brands across the country. This LLC is headquartered in Chicago, Illinois, but has locations on the East and West coasts to support our widespread presence and clients. The company was founded five years ago by Hugo Pazzo, an industry expert with over 30 years of industry experience. He realized loyalty programs were an innovative way to attract and maintain a strong customer base. He decided to begin Lavoro Marketing to focus on this concept and develop unique software to help businesses manage better manage customers and their data.
In the past three years, Lavoro Marketing has grown by 150%. We attribute that growth to our commitment to identifying new clients and markets and hope to double that within the next two years. Currently, we are seeking an investment of $60,000 to help scale our company and grow our team across the United States. We also aim to use those funds to help continue innovating our software to create exciting and rewarding experiences for our customers.
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