vijayakumar subramani

People are progressively utilizing online services since communication technology has changed radically over the past twenty years. Specifically, in regards to social networks, people have entered a new generation of connectivity and 24/7 information society. In this paper, we investigate the influence of social networks on human behavior, we begin with a general understanding of social networks and media. We then explore the main streams in the field covering current research related to social networks as well as highlight some applications focusing on the unique advantages and drawbacks of these platforms on society. In the end, we present some future direction within the field and recommendations for future improvements