test

Great copy is made, not born. It is derived from proven test results designed to do one thing and do it well: sell. Effective advertising doesn't always use "grammatically correct" English. It uses short sentences, fragments. Like this. It convinces you to buy, and buy now. Period. It talks about benefits, not features. It sells on emotion and reinforces the decision to buy with logic. It paints a compelling picture and irresistible offer that forces your prospect to act and act now! And if it doesn't, then you drop that ad like a hot potato and go with one that does. Now that would be effective (and cost-efficient) marketing!