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Affiliate marketing is a business model where individuals, known as affiliates, promote products or services offered by companies and earn a commission for each sale or conversion they generate. It works by affiliates signing up for an affiliate program, receiving unique links or codes, and promoting them through various marketing channels. When customers make a purchase or take a desired action through the affiliate's referral, the affiliate earns a commission. Affiliate marketing benefits both companies, as it provides a cost-effective marketing channel, and affiliates, who can monetize their online presence without creating their own products. The process involves registration, link/code generation, promotion, customer referrals, tracking, commission calculation, payment, performance monitoring, and maintaining an ongoing relationship. Successful affiliate marketing requires strategic promotion, tracking results, and optimizing efforts to drive conversions and revenue.