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If your team lacks the time or writing skills to produce that material, outsourcing can help, provided the brief and review process are clear. The guide on outsourcing content writing for small businesses is a useful starting point for thinking through scope, communication and quality checks. Osdire is one example of a freelance marketplace where businesses can hire across areas such as writing, design and marketing. Before commissioning work, agree on the audience, deliverables, deadlines, rights and approval stages; a writer will need your subject knowledge to keep the result accurate. Measure progress without chasing vanity metrics