686 Bhatt Prit

The business of books is big business with 172,000 new titles released in 2005 and sales in the United States of about $40 billion. But what makes a book successful? Are there any common characteristics that can spur on sales? As part of the research for “The Making of a Bestseller,” Dee Power and Brian […] As a successful author interested in building a business of your book, you must understand the difference between features and benefits. Features are tangible, and benefits are intangible. Features describe what a product is or has based on physical/tangible characteristics. On the other hand, benefits are feeling-oriented. Remember that the reason that people come […]