Nirmal

Imagine that after countless hours spent in research and development, you announce your new company to the world. You’ve branded your entire company around a name that you’ve been talking up and that you painstakingly chose. You have a beautifully-designed, expensive logo that’s printed and featured on many expensive marketing materials. Now imagine that a few years later, another business in a similar space announces its genesis ⁠— but it’s using a name or logo very similar to the one used by your business. If you properly gained and maintained trademark protection for your company’s name, tagline or logo, those properties would be protected and prevent others from being able to use any of them legally in confusingly similar ways. However, if you didn’t secure trademarks, the other company may be well within its rights to use the logo, even if it’s similar to yours.