Aiswarya S

Starting a new business and getting initial clients is a struggle for just about every entrepreneur. However, there comes a time in almost every enterprise when leaders realize that something has to give if they are to scale past the initial level. One of the reasons for this stagnation is the fierceness of modern competition. The internet has lowered the entrance bar for many industries, increasing competition in most. Leaders are left to figure out a way to stand out. One leader who has been able to separate their business from the competition is Gabriel Pfeifer, the co-founder of Seven Figure Solar, a digital marketing agency that helps scale solar companies, explains the power of trade-offs.