Anus

Zoubida Charrouf first read the argan tree of his Ph.D. in the late 1980s, when this species was in a dangerous decline. After doing scientific research supporting the benefits of softening argan oil on hair and skin, Charrouf's plans to change the environmental crisis have become an economical solution. Indeed, a rapid increase in the popularity of argan oil benefits the region and rejuvenates the whole environment. New respect for the importance of argan trees ensures the stability of the species, too; the wildlife around it and the community reaps the benefits.