Pradeepan

Inevitable as it was, the e-commerce roll-up wave finally hit Indian shores in 2021 with multiple roll-up startups getting founded, funded and acquiring brands all across the categories. While the amount of activity going on may come across as almost a frenzy of sorts, the core thesis behind the business model is fairly simple and strongly tied to long-term value creation. The practice of consolidating similar businesses, leveraging synergies and growing them together is nothing new – roll-ups are just a unique application of the same principle applied to the particular context of E-commerce brands. And this relation to E-commerce is what makes roll-ups so interesting – because they both share the same DNA of hypergrowth.