Ganesh K

For every dollar that US companies spend on RandD, there is often a persistent and troubling gap between the intrinsic value of the technology they develop and their ability to operate effectively. In times of fierce global competition, the gap between technical promises and actual achievements is a particularly big problem. Drawing on their extensive research on the difficulties faced by managers in bridging this gap, the authors outline half a dozen key challenges that managers responsible for adopting new technologies must overcome: their necessarily dual roles, the multiplicity of domestic markets they serve, legitimate resistance for change, the right rate of promotion, the choice of place of implementation and the need for one person to take overall responsibility.