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Ganesh
Aug 23, 2021, 10:55 AM
I won’t stand on this soapbox for long, but while I’m here, I want to take a second to advocate for something counterintuitive coming from someone with the title of Sr. Analyst, Paid Search: you should pause paid search.
Not outright. Not all at once. But with the right structure and parameters, pausing paid search can be an invaluable source of data for us as PPC professionals.
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