Aqsa Siyal

Google is the largest search engine on the web. It controls more than 40% of Internet searches, thereby driving pay-per-click (pay-per-click) advertising. PPC means that the advertiser pays a rate for each click through (CTR) that the advertisers set. As their budget increases, their rank increases, and as their rank increases, they get more traffic. This has resulted in over 140,000 companies choosing to advertise with them and they advertise in many ways. The first way is through showing up in Google search, the second way is showing up on distributor websites, and the third way is showing up in distributor search results. One reason is scalability. Those who initially decided to advertise in search results and who were achieving ROI (return on investment) will at some point decide that they need to identify additional advertising opportunities. With thousands of sites that have the capacity to display their ads, advertisers can gain additional exposure very quickly.