Apple denies using Siri data for targeted ads or marketing profiles

Apple has now responded to recent allegations around Siri and its usage without user permissions, announcing in a statement that it refutes claims of allowing advertisers to target users based on data collected through its Siri voice assistant. The statement was issued on Wednesday, and aims to clarify the functionality of Siri, its privacy protocols, and the company’s stance on data usage following a $95 million settlement of a class-action lawsuit.

 

“At Apple, we are committed to protecting user data, and our products and features are built from the ground up with innovative privacy technologies and techniques. Privacy is a foundational part of the design process, driven by principles that include data minimization, on-device intelligence, transparency and control, and strong security protections that work together to provide users with incredible experiences and peace of mind. This applies to all of our products and services, including Siri, which has been engineered to protect user privacy and is the most private digital assistant,” Apple announced in an official statement

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