AMAZON SELLER NEWS 5 Tips for a successful product launch
We’ve all seen the ads telling people how easy it is to get rich selling on Amazon. Just spend a bunch of money on a product, send it into FBA and you become a millionaire! Unfortunately, that’s not the case.
Succeesful launching of a product on Amazon marketplace is not an easy task. Before you decide to launch a product on Amazon there are some things you need to consider. Take a look at our five Amazon product launch tips.
Tip #1 | Understand the Marketplace
Understand the Marketplace: Thoroughly research the product you want to sell on Amazon. There are a lot of tools i.e Helium 10, Jungle Scout and Viral Launch out there that can give you insight into the search volume and other stats for any given product. Is it something people are actively searching for? Will there be a learning piece you need to explain to consumers before they buy the product? If so that can be costly and often times requires off-Amazon advertising.
Tip #2 | Know the Competition
Know the Competition: Who are the other sellers in the space? How many competitors are there? Are they established brands you’re competing against? Is Amazon dominant? What keyword terms are the competitor’s ranking for that are related to the product? What is the CPC (cost per click) to compete with Sponsored ads for the high volume keywords? Can giveaways help you in ranking your product?
Tip #3 | Know Your Profit Margins
What are your Margins?
Understanding your margins is an absolutely necessary. Think about all the costs that come with selling a product? Cost of goods sold including packaging, shipping, Amazon fees, Marketing through PPC and other means, and don’t forget to factor in the average percentage of returns. It is recommended that you should a product with at least 25% profit margins.To launch a product you will often times need to run some discounts to get the product moving and help generate reviews. Understand the price point you need to be at to still be profitable and compete in the category.
Tip #4 | Optimize your Content
Optimized Content: Do the research into your product and the category. Look at how the listings are displayed. What are the keywords you need to have in your content? Be sure to have great images that comply with Amazon’s policies. Make it easy for the customer to want to buy your product and answer any question the customer may have before they have it. Remember content is King
Tip#05 / Run a Succeesful PPC Campaign
AMAZON SELLER NEWS 5 Tips for a successful product launch
Running Successful PPC Campaign: Success of product depends upon a PPC Campaign. Selection of relevant and right key words, proper bidding and placement will certainly increase visibility of your product, thus bringing more clicks, and ultimately bringing more sales. Moreover, create many small separate campaigns of 5 or 10 keywords, and analyze them and revise them every week. Proper Optimization will lead to increased sales and will bring down ACoS.
Sami ullah
Amazon Virtual Assistant
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