Before ringing in 2023, let’s take a moment to recognize and celebrate the videos, creators and artists you took mainstream in the US over the last 12 months. Top Trending Videos
This year’s top trending videos show that individual, online communities are more influential than ever before. Take the large presence of videos featuring personal stories, which allowed creators to intimately connect with and recognize their fans: Technoblade’s father recorded a farewell message penned by his late son to viewers; Dream finally dropped the mask for a long-awaited hello; and Jaiden Animations came out via her characteristic animated style. Meanwhile, moments involving traditional celebrities like Will Smith and Millie Bobby Brown gained new levels of relevance because of the ways communities reinterpreted them for their audiences through memes, parodies and more. And, of course, top creators like MrBeast continued to bring their viewers together with large-scale participatory challenges.
In this year’s top ten you’ll also find a Halftime Show that hit a note of nostalgia, Mark latest attempt to foil phone scammers, a teenage director’s take on a horror-filled piece of internet lore and The Try Guys addressing their channel’s future.
Altogether, viewership of the Top Trending Videos surpassed last year’s: These 10 videos were viewed more than 650 million times over 55 million hours.2 The channels behind them total more than 225 million subscribers.
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CULTURE AND TRENDS
A year on YouTube: 2022’s top trending videos & creators in the US
By Madeline
Culture & Trends Manager, US and Canada
Dec.01.2022
Before ringing in 2023, let’s take a moment to recognize and celebrate the videos, creators and artists you took mainstream in the US over the last 12 months.
A year on YouTube: 2022’s top trending videos & creators in the US
In 2022, you paid tribute to the loss of a legend, led a top creator to new subscriber heights and set a face reveal record1. You also vibed out to a Puerto Rican superstar and drove a new class of short-form comedians to widespread success.
Before ringing in 2023, let’s take a moment to recognize and celebrate the videos, creators and artists you took mainstream in the US over the last 12 months.
Moments involving traditional celebrities like Will Smith and Millie Bobby Brown gained new levels of relevance because of the ways communities reinterpreted them for their audiences through memes, parodies and more.
Top Trending Videos
This year’s top trending videos show that individual, online communities are more influential than ever before. Take the large presence of videos featuring personal stories, which allowed creators to intimately connect with and recognize their fans: Technoblade’s father recorded a farewell message penned by his late son to viewers; Dream finally dropped the mask for a long-awaited hello; and Jaiden Animations came out via her characteristic animated style. Meanwhile, moments involving traditional celebrities like Will Smith and Millie Bobby Brown gained new levels of relevance because of the ways communities reinterpreted them for their audiences through memes, parodies and more. And, of course, top creators like MrBeast continued to bring their viewers together with large-scale participatory challenges.
Being Not Straight
In this year’s top ten you’ll also find a Halftime Show that hit a note of nostalgia, Mark latest attempt to foil phone scammers, a teenage director’s take on a horror-filled piece of internet lore and The Try Guys addressing their channel’s future.
Altogether, viewership of the Top Trending Videos surpassed last year’s: These 10 videos were viewed more than 650 million times over 55 million hours.2 The channels behind them total more than 225 million subscribers.3
Technoblade - so long nerds
Guardian News - Watch the uncensored moment Will Smith smacks Chris Rock on stage at the Oscars, drops F-bomb
Dream - hi, I’m Dream.
NFL - Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar & 50 Cent FULL Pepsi SB LVI Halftime Show
MrBeast - I Built Willy Wonka’s Chocolate Factory!
Mark - Pranks Destroy Scam Callers- GlitterBomb Payback
Jaiden Animations - Being Not Straight
Kane Pixels - The Backrooms (Found Footage)
The Try Guys - what happened.
First We Feast - Millie Bobby Brown Needs a Milkshake
Diver Cracks Egg at 45 ft Deep #Shorts
Diver Cracks Egg at 45 ft Deep #Shorts
Top Shorts
The first-ever Top Shorts list shows that when it comes to short-form, feel-good content — whether it’s sketch comedy or visually mesmerizing tricks — reigns supreme.
Top Creators
Among Top Creators, MrBeast claimed the No. 1 position for the third consecutive year in a row. While other familiar faces appear in the top 10, there are also many newcomers who are reaching viewers across a range of video formats Breakout Creators
Many of 2022’s Breakout creators, meanwhile, are finding their niches within Shorts, putting a fresh spin on Minecraft trends and finding humor in pop culture hits.
Final in music, the viral success of can to translated into lasting hits, while Bad Bunny ruled the charts with tracks from an album release that featured traditional and non-traditional music videos alike.
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