Not all traffic that comes to your site is equal, and traffic that isn’t organic will not increase your revenue or build your reputation as an authority on your topic. To learn how to increase organic traffic to your blog site, you’ll need to look at the factors that help determine it and develop strategies that focus on influencing them positively in your favor. This post lists seven proven ways to do just that, no matter what type of site you have or what level of authority you already enjoy in your niche market.
1) Write Guest Posts
Getting your content in front of readers beyond your own site is extremely important, and it’s a great way to get more organic traffic and get in front of people who may not be familiar with you. There are plenty of ways to start guest posting – you can reach out directly to blogs related to yours, or reach out through social media and network. Once you’ve done that, it’s time for some quality blogging.
2) Promote In Person
The best way to grow your audience is through old-fashioned word of mouth. Make sure you’re sharing and talking about your content with as many people as possible in person. That could mean attending local meetups, conferences, or trade shows related to your niche. Networking events like these provide a great opportunity for exposure and can really bolster your online authority by getting you in front of real live humans who might not have otherwise stumbled upon your content.
3) Create Valuable Resources
First, create valuable resources that your target audience actually wants. Then, make sure people find out about them by getting them in front of as many eyeballs as possible. This is how you get traffic and increase organic search results for specific keyword phrases. Let’s look at some effective ways to accomplish both goals...
4) Use Reddit
Reddit is home to some of your site’s most passionate users, but it’s also home to some of your site’s more strident critics. Post content that gets noticed by Redditors and responds directly to what they want, and you can see a big increase in traffic. After all, as they say, the front page of the internet.
5) Measure Engagement
There are several ways to track engagement with your content—page views, time spent reading, bounce rate and comments. For a blogger, knowing how people engage with your content will help you determine what’s working (and what isn’t) when it comes to pulling in traffic from social media sites like Facebook or Twitter. If you have an e-commerce site, page views may not be as useful a metric for measuring success.
6) Host Giveaways or Contests
When it comes to online marketing, not only is content king, but valuable content will always trump me-too content. Creating a contest or giveaway provides an incentive for users to engage with your brand and share your content with their networks. Facebook is a great place to host a giveaway or competition as you can easily choose your target audience based off of their age, interests, location and more.
7) Master Commenting
While there are many great ways to increase organic traffic, one of my favorites is through blogging comments. That’s because commenting on other sites can significantly boost your own site’s ranking as a source in search engines like Google and Bing. The process is simple: Write a thoughtful, insightful comment on another website, and then make sure that you include your own link within that comment. It may sound deceptive, but it works; after a while, you will start appearing higher in search results for related topics.
You must be logged in to post a comment.