Why bother with Pinterest? To put it simply, a dynamite traffic driver. It has the potential to bring hundreds (or even thousands!) Of new visitors to your website every single day.

So here are my top 20 tips for packing Pinterest punch.

1. Stay focused

With Pinterest, it’s really easy to enjoy content that promotes yourself, but your business account should have a business focus.

Make yourself look professional by verifying your website - it will give fans more confidence in your knowledge and experience.

2. Improve your Pinterest SEO

Your Pinterest profile should contain your business name, URL of your website and a brief description of how your business solves a particular customer problem.

And don't forget to add a category to each board - this will help you appear in more search results.

3. Keep everything in brand

Keep your boards in brandy by pinning only content that will appeal to your dream client.

Your first eight boards are the most visible - make sure they focus on the technical areas of your business. You can also take action and create branded board covers as well.

4. Keep your secrets CONFIDENTIAL

If you are tempted to pinpoint the things you enjoy yourself, create a private board. This prevents your message from being confused, while allowing you to interact with things that motivate you.

5. Use Pinterest as the right search engine

Privacy boards are also a good place to put together research that you don't want to announce. This is really useful for putting together resources, mentoring a topic, or looking for business tips behind the scenes.

You can also add participants to your private boards, making it easy to share content with your team.

6. Make sure your PIN definitions are correct

Writing a good, well-thought-out word every time you post a post can take a lot of time - but there are some simple tricks that can help you with this.

Just highlight a piece of text in a post before you click the pin button, and that text will be automatically transferred to the description.

When you write descriptions of your posts, you want to make sure you use those keywords in a natural and logical way.

7. Use rich anchors to add more information to each post

There are five types of rich PIN:

• article links - these include title, author, story description and link;
• product anchors - these include real-time prices, availability and where to buy;
• cooking pins - these include ingredients, cooking times and catering information;
• movie anchors - these include ratings, music members and reviews;
• location pins - these include address, phone number and map.

To get started, you'll need to verify your site. To do this, click "edit profile", then "verify website". Copy the meta tag provided.

Now install the Yoast SEO plugin on your WordPress site, and then click on the SEO tab in your sidebar. Click "Public", then select the Pinterest tab. Attach the meter tag and press "save".

To apply for rich anchors, enter your URL in the Pinterest validator, and follow the steps provided.

8. Attract new fans with the competition

Pinterest contests can be a great way to engage with current fans AND attract new ones. However, there are specific rules to follow.

Make:

• remember that Pinterest is about people finding things that can inspire them;
• reward quality over quantity;
• make it easier to adhere to clear and simple guidelines;
• learn ways to fight spam to keep your competition fun and useful.

Do not:

• suggest that Pinterest sponsor or endorse you or the competition;
• require people to add pins to the selection - let them add what they like;
• get people to submit your competition rules - you will have a bad reputation for doing it;
• use a sweepstake where the pin, board, liking or follow represent the insert;
• encourage spam behavior, such as asking participants to comment;
• ask people to vote for deputies, boards, or favorites;
• they need a small number of nails - one is enough;
• call your contest "pin to win";
• excess - competitions can age quickly.

9. Collaborate with other Pinterest users

Contributing to group boards can be an effective way to connect with a wider audience, especially if you share high quality content. Use PinGroupie to identify popular group boards with a niche.

Just remember, if you choose a board with thousands and thousands of donors, you will have to work consistently to stand out from the crowd.

10. Find out who's your content (and where you are)

Type the following in your Internet browser:

http://www.pinterest.com/source/ postyourURL]

You will see a full screen of the latest pinned content from your site. This is a great way to see which pieces of content fit in with your audience. That knowledge will help you to prepare your way.

11. Take advantage of trending content

Pinterest trending content may not always be appropriate for your audience - but it's a good idea to update the "popular" page regularly. It gives you a better idea of ​​what attracts users.

Think about how these trends and themes can be incorporated into your strategy.

12. Make sure you keep track of your belongings

I would only recommend having a board for all YOUR content. This is where you will pin all the blog posts, all the videos, all the podcasts, everything for free. I would also recommend having a free board, and keep both of these boards at the top of your profile.

I would occasionally advise you to reprint all parts of your content on all of your relevant boards (including any shared ones).

13. Be smart with your linking space

One great thing about Pinterest descriptions is that they allow you to share links - don’t just be tempted to use a link summary.

When a Pinterest user clicks on the abbreviated link, you receive an automatic spam warning (even if your PIN is not spam at all). This will automatically disable the followers to continue accessing your site.

14. Try out the Pinterest advertising

Promoted pins look very similar to regular pins, but they act as ads, allowing products to display content at a price. There is also something like "upgraded system pins" that allows users to purchase apps directly with a PIN, without leaving the forum.

Identification options include:

• visitors to your website;
• your uploaded list of customers or subscribers;
• users associated with anchors on your site;
• users who have behaved in the same way in any of the above.

Just remember that you can only use these functions once you have verified your domain.

15. Connect Pinterest to your other digital forums

• Add Pinterest follow and share buttons on your website.
• To post your pins, click on the image you'd like to share, click "Post", and hit the Twitter icon.
• Display your Pinterest feed on your Facebook page via Woobox.

16. Make it easy for people to pinch your content

Make it easy for your readers to pinch your content by creating a "later" link.

After you click "publish", pin the image from the blog post. Open Pinterest, then copy the URL of that pin. Go back to your blog and add the words "pin this post later", linking to the PIN URL. Don't forget to hit save!

17. Organize your Pinterest workflow with IFTTT

Use the free web service If This Is That (IFTTT) to create a Pinterest workflow and direct your way. Here are a few suggestions to help you move on:

• pin a new blog post;
• pin Instagram photos;
• pin Youtube videos;
• pin Facebook photos;
• track your pins on Google spreadsheet.

18. Get your pinned posts easily

If you are looking for a specific piece of content that has been pressed in the past, you may be scrolling for a while. Especially if you have donors who add things to your boards too.

To view content pinned only by you, go to your profile, then type whatever you want in the search bar, then press "your pins".

19. Re-pursue content for other users

Think of Pinterest as your opportunity to give your fans a taste tray of useful things - some will be created by you, some by other artists.

Pinning other people’s infographics works very well, as they act as a fan magnet, getting people back to your profile for more.

20. Arrange your pins in advance to get a work-smart win

Finding success on Pinterest is about appearing consistently… but that consumes a good time. Fortunately, I have a complete tool to help you.

Tailwind allows you to create a bulk Pinterest content schedule across all your different boards so that they appear regularly, in a non-spammy way. Welcome.