YouTube is an American forum for online video sharing and social media. Launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is the second most visited website, just after Google itself. YouTube has more than a billion users a month, watching videos over a billion hours each day. As of May 2019, videos have been uploaded at a rate of more than 500 hours of content per minute.
A good YouTube profile can increase the interest of your audience and result in longer viewing times, better viewing statistics, and even new subscribers. Also, it can help with YouTube SEO, allow YouTube algorithm to understand your content and promote you to new users, greatly improving your YouTube stats.
Writing these descriptions is an integral part of your entire YouTube strategy. But how do you create practical explanations? Here are some of our favorite tips on how to fill that YouTube profile box.
Content
What is the meaning of YouTube?
17 Tips for Writing Descriptions for YouTube
YouTube's definition ideas
YouTube's definition templates
What is the meaning of YouTube?
There are two types of definitions that every market should know:
YouTube channel descriptions.
The text on your channel's About page. It helps viewers understand what to expect from your product and can be used to explain why they should subscribe to your channel.
Descriptions of YouTube videos.
Footnote for each video. It helps viewers discover the content of your video and reassures them to watch it. It may also include links to any additional information related to your video.
17 Tips for Writing Descriptions for YouTube
1. Clear
Your choice of keywords is important for both YouTube channels and video descriptions.
Keywords in your descriptions will help YouTube algorithm to understand, classify, and express your content. The clearer the keywords are, the better.
For example, in a video about writing descriptions of YouTube videos, online video text will be a more useful keyword than YouTube video descriptions.
2. Do keyword research
Not sure which ''keywords'' to use? Tools like Google Ads ’Keyword Planner and Google Trends can help you get started.
Google Trends, for example, will help you determine if the keyword you are considering is trending. You can also use the tool to determine which keywords have the highest search volume
3. Use searchable keywords
More and more people are finding YouTube videos through Google search and not through YouTube itself.
Combine YouTube-based keywords with Google search trends to increase your video availability.
To see how strong a particular keyword might appear in Google search results, simply ... Google it. If you see YouTube videos at the top of the search results page, you are on the right track!
4. Know how to use keywords
Once you have identified your keywords, it pays to know how to include them in your descriptive text.
Plan to use two or three related keywords for each channel and video description. In videos, a keyword should appear in the title.
Repeat each key two to three times in the description to make it stand out in the YouTube algorithm.
But avoid repeating keywords over and over, or you risk getting punished by pushing keywords.
5. Know where to use your keywords
Your keywords should appear at least once in the first three sentences of your description or, in addition to the wrap, the “SHOW MORE” button.
YouTube's algorithm - and viewers - pay close attention to this part of the description, so don't wait until the end to say what your video or channel is about.
6. Track which keywords work for you
Once you start writing YouTube keywords, you can use YouTube Analytics to see where your traffic is coming from.
7. Find out what your other audience looks like
As of 2021, more YouTube people are emerging as a featured video than in the search bar.
The description of your video is part of what the YouTube algorithm finds out about. This means that the description plays an important role in determining where your video is promoted.
Take advantage of this by using YouTube stats to find out what other videos your viewers are watching.
You can use the same language in your descriptions to strengthen this connection and appear as a frequently suggested video.
8. Donation amount
Always include a clear value proposition in your descriptions. Why should someone subscribe to your channel? How will your video benefit them?
Try to answer at least one of these questions in simple terms (bonus if you can do both)
9. Enter key details above the wrap to get a better CTR
The first 100 to 150 characters of your video description are part of the search results below and below your video (above the "SHOW MORE" button).
That means the most important part of reaching potential viewers and improving your click-through (CTR) levels.
Use this space to give viewers a compelling reason to watch your video.
In the example below, the first description identifies which question the video answers. The second one consumes valuable space.
10. Avoid clickbait
If you do not properly represent your videos, viewers will gradually stop watching them. This hurts the quality of your search — and your reputation.
Avoid clickbait video titles and non-essential keywords. It may help you to rate it at first, but YouTube's search algorithm will continue sooner or later
11. Include the call to action
Now that you've got the viewer's attention, use it!
Add call-to-action to both your video and channel description. Encourage viewers to like, comment, subscribe, or learn more.
Calls that lead to action are easy to read, quick, and show the obvious benefit to the viewer. They can increase engagement, subscriptions, and more.
12. Write as a person
Remember, you are not just writing a YouTube algorithm. He writes to the people again.
In fact, YouTube punishes descriptions that are merely a list of keywords optimized for SEO.
Use language that your audience will understand and relate to. Real Product Voice will promote user interaction that makes your videos visible.
13. Don't worry about video tags
Markers help direct viewers to videos about content that are difficult to spell. But they are also one area in which you do not have to worry about arranging your keywords.
According to YouTube, tags play a "small" role in discovery. In fact, over-tagging can disrupt YouTube spam detection.
Ignore tags completely, though. They help YouTube algorithm put your video in the category of suggested videos.
14. Edit your video with time stamps
People with algorithms both like videos with timed stamps.
Timestamps serve as a table of contents, allowing users to scan your content and skip to different parts of the video without any hassle.
Timestamps make videos easy to use for human viewers. This can increase watch times, boost your video quality.
Also featured on Google Mobile Search. Use keywords to describe your time stamps and use this new way to make your video stand out from Google.
15. Know how to include links to YouTube descriptions
The relevant links in your descriptions are a great way to enhance YouTube views in continuous engagement.
In both channel and video descriptions, you can add links to your social media presence or online store.
In your video descriptions, linking to your channel and related videos helps viewers find your content.
Don't forget to enter HTTP: // or HTTPS: // at the beginning of the address. Otherwise, the link will not work.
It’s usually best to put your links at the end of your description. There are some important things you can put first.
16. Save time with default definitions
Using YouTube's default descriptions settings saves time when you have information you want to add to all descriptions of your videos, such as social media links.
This feature automatically adds important channel information to all the videos you upload.
Do not forget to fill in all the details. Unique description is important for the availability of your videos.
17. Explanatory definitions on multiple devices
YouTube may not be the video streaming service we most closely associate with TV sets. However, the latest YouTube viewer statistics show that 34.4% of video views were on TV, up from 27% in 2019.
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